Creating a Buzz with the BBC

Phil: Last week, Candice posted about her day as an extra on the BBC Tv series “Casualty”. This seemed to generate a bit of interest in our blog and I thought readers who enjoy a bit of blatant self-promotion would like to know a bit more. Apologies for going a bit nerdy but the details are interesting.

The first thing I spotted was on a counter tracking visits to the site. It seems that someone using a computer at the BBC had looked at the post entitled “Casualty” followed by the tab “Meet the authors” and finally “Kate vs the dirtboffins”.

“That’s interesting”, I think, “I wonder if someone is looking for next years new 6-part blockbuster series ?”

Sadly not. Well, possibly not anyway.

A little more investigation shows that the Beeb automatically track mentions of some programmes using their “Buzztracker” system, which you can read about here: http://www.live.bbc.co.uk/buzztracker/buzz . Mentioning Casualty rang a bell somewhere and they spidered our blog, following up with a manual check which involved taking a look at the authors of the piece.

Casualty Home PageNolan obviously passed muster here because a link to this blog then appeared on tha Casualty home page: http://www.bbc.co.uk/programmes/b006m8wd in the “Buzz about this programme section”

At this point, I was frantically texting and e-mailing the details over so madame could check it out for herself. Needless to say by the time she got there we’d fallen off the page again, but we were there !

Why did we fall off ? Well, I had just Tweeted our appearance and maybe the BBC check Twitter and correlate the results to avoid over-promotion from attention seekers. Alternatively, they might have decided that it wasn’t suitable for the main page after all – they prefer discussion on the latest episode that has gone to air, not moving scenery mentioning anything that might be coming up in the future. Not that anything was mentioned, what with there being an NDA document signed and everything. That and the role played wasn’t pivotal as far as our star was aware.

Is this information useful ?

Dunno. Maybe if you are a writer keen to comment on current telly, if you can work out which programmes the BBC is watching social media for then you could make your blog a traffic magnet for a while. I suspect the moral is you never know who is watching your writing on the web.

Anyway, if the BBC are still interested, I know a book that could be the next televisual Brideshead Revisited, Blott on the Landscape or Jewel in the Nile. Why not get in touch ?

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1 Comment

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One response to “Creating a Buzz with the BBC

  1. Pingback: The media have noticed us (Not really, but this was the best title I could come up with) « The Consulting Detective

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