An airport novel or a supermarket book?

TescoPhil: On Tuesday, Candice concluded “We just want to appear on the holiday read stand at the airport” because we don’t aspire to being “literary” authors, we’re in this to get a story out there and entertain people. As the one sitting beside a copy of the Writers’ & Artists’ yearbook which is currently costing me over 60p in library fines, targeting the publishers who supply to the airport bookstand is apparently my job.

Never mind that next week it won’t be me passing through an airport on my way to  Yankee Doodle Bloomingdales land. Apparently research on the way to check-in is impossible for security reasons. Something to do with jotting down lists of publishers in the departure lounge is a well know terrorist activity that could result in a free flight to the state (Good) but wearing an orange jumpsuit (bad, orange is so 2006).

So, I’ve been thinking about a quick trip to the local airport. I’d get a ride on the cable-tram thingy (good) that replaced the maglev (better) and then I can look over the branch of Waterstones to see what they stock.

But. I was wandering around my local Sainsbury’s supermarket a couple of days ago and happened across the book section. I’ve not really taken much notice but this time I was struck by the price. A quick check revealed that rival Tesco is the same. £3.85 for a paperback? Seems like a bargain to me. I’m not paying much less than this for second-hand books in a charity shop. If you are rubbish at returning loans, it’s not much more that library fines!

Anyway, this makes me wonder if our target market is people flying off on holiday, or casual shoppers?

Maybe the airport is more glamorous but unless you are my friend, trips there are for most an annual event. If we want sales, we need our book chucked in to the trolley with baked beans. It’s easier to do my research too as the publishers details are on the web site and I can Google the authors to find out who their agents are. Ignore the celebrity titles and I reckon I can narrow the search down to half a dozen. Even I can manage to write that list.

 

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1 Comment

Filed under Books, Phil

One response to “An airport novel or a supermarket book?

  1. I think you are selling yourselves short, chaps, by focusing on these markets as the supermarket’s only stock the the top titles that appear on various lists such as the Sunday Times. Have you sent a copy to Mumsnet or any of the various on -line book clubs – is Richard and Judy’s TV show still on?

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