Now the hard part: Selling the book

BuyNowPhil: On Tuesday, Candice was wondering what to do next once we’d finally pitched the book out into the big, wide, world. I feel the same way. We’ve been talking about this for years and now it’s done.

Trouble is that writing novels is full of hardest jobs.

  • Stitching enough words together to tell a story – Check
  • Polishing those words so the readers can enjoy them – Check
  • Publishing the words so others can read them – Check
  • Persuading people to buy the book – THAT’S the next job

Writing a book is a very personal experience. You live with your characters and story for years. Eventually, you decide they are ready for other people to see. At this point the project is massively important to you.

To everyone else, it’s just another book vying for attention on the ever crowded shelves of your local electronic book store.

We’ve pushed this on Facebook and Twitter. People have said nice things but the challenge is to turn those nice thoughts into sales. For example, one of my Facebook posts showing the cover quickly picked up 20 “likes”, but if everyone who liked it had bought a copy then our sales would be greater than they are.

I understand the problem and can sympathise. Hitting the Like button is easy. Going through the purchase process is fiddlier and time-consuming even if you are minded to hand over a couple of quid to your friends to find out what they’ve been talking about all this time.

Advertising people talk about OTS – “opportunities to see”, a count of the number of times someone is exposed to an advert. 5 exposures are (apparently) required for reasonable impact on the average person. Another 2 and you have a chance of changing behaviour, in this case making a sale.

So all we need to do is keep beating people over the head with the book and it will sell?

Possibly, but as we are both pretty selective about our social media contacts, at least on Facebook, there is the dilemma that the more aggressive you become, the greater the chance of spending your life lonely and living with cats rather than people.

Basically, we need to market this so we keep all our friends but still sell some copies. Over to you Mrs Marketing…

Oh, and do go and buy the book from Amazon or Lulu.com

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Filed under Books, Phil, Publishing, Writing

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