Grab your marketing opportunities

VFPhil: On Tuesday, spring had sprung, the sun rose early in the morning and the daylight had woken me up. Flipping the radio on I listened dozily to Venessa Feltz. She was looking at the story of a Big Issue seller who had married one of his customers. In an effort to generate some feedback, the question, “How did you meet your partner or one of your friends?” was asked.

Team NolanParker have always felt that the way we met (quango, redundancy) makes a useful handle to hang a story on.

For many minutes I pondered doing something about it. Lounging half awake in the warm, only the thought that I’d regret not grabbing this opportunity made me sit up and grab the tablet.

A few minutes later I’d fired off an e-mail:

I met my friend Candice while working for a quango. When it was closed down we found ourselves having to go to the office while things were wrapped up but had no work to do.

Somehow we discovered a shared passion for writing and 5 years later our novel “Kate vs the Dirtboffins” has been published!

We’re appearing at Stratford literary festival next month – who would have thought something good could come out of losing your job?

Not a long story but enough for a dozy person to type on a tablet computer. I didn’t really expect anything to come of it but in the run up to the 6am news, the letter was read out verbatim!

You can hear it here, 58 minutes in.

Now Candice might consider Radio 2 unfashionable, but then she buys clothes in Marks & Spencer so I no longer think she is entirely reliable on matters cool. Even she was impressed with my guerilla marketing though. What I didn’t know at the time was that the name of our book will have been heard by over 3 million people. Not bad!

OK, so I don’t suppose this will result in a rush of sales. At that time of the day you’re half asleep or doing something useful, but you never know. Maybe a major Hollywood film producer was listening and can’t get the title out of his mind now. Maybe it will be the start of something big. Or maybe I just need to be chuffed that I bagged a bit of coverage while not fully conscious.

If I can do that though, what can I do when I wake up properly?

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1 Comment

Filed under Phil, Writing

One response to “Grab your marketing opportunities

  1. Can I just add that its marks and spencer limited collection only and Radio 2 – Radio 1 darling (or perhaps Capital) I’m down with the kids

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