Rick Astley nails it

Phil: So there I am listening to Dermot O’Leary on Radio 2 last weekend and he’s interviewing Rick Astley about his return to prominence and No.1 album. Suddenly Astley says something profound:

“It’s never been easier to make music that gets ignored.”

By jove, I think he’s got it!

It’s true. Anyone can cut a track (I know all da modern lingo daddy-o) sitting in their bedroom fiddling with a computer. They can even knock together a video and release it to the world on YouTube.

And the world probably won’t even notice.

The same thing is happening in publishing. Whereas writing used to be the preserve of a select band of people, monks mainly, now any numpty can string together some words and stick them up on Amazon for the world to buy.

The trick is to MAKE the world beat a path to your door, or at least the webpage selling your book.

So the skill is no longer making the product, it’s selling it. Marketing people are the new kings. Nolan is going to be insufferable now I’ve worked that out…

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Filed under Phil, Publishing, Writing

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