Candice: I’ve been taking a good, hard look at book selling in the modern age. It seems to me there are two routes to success:
Be a celebrity. Phil hates this but you can’t deny that a famous name on the cover sells copies. Sadly, I didn’t end up writing with Joey Essex so that’s not going to work.
Create some word-of-mouth. Get people talking about your book and hopefully sales will grow by recommendation.
So, I have decided that we need to concentrate on reviews, not sales.
This sounds stupid. After all, we ought to be trying to sell books shouldn’t we? At this stage, I don’t think so. What I want to do is establish us as authors whose work people like. If we can get them hooked on our first book, selling the second one should be a lot easier.
So, we’ve decided to give the electronic copy away on 3 summer Sundays. We’ll plug it on various social media outlets, including our new Facebook page. There’s even a video of us waving the new look book around on there and Phil is fiddling with his camera to make some funny photos up.
What we need out of all this is a selection of reviews. We’ve got some good one so far now people are being bullied or bribed to do more than just read it. Even this is helping as people at work are now reading it on the recommendation of others!
Hopefully, once we’ve collected a healthy number, somewhere between 25 and 50 seems to be the target, sales will start to grow.
In the meantime, all the good feedback has encouraged us to get back to Book 2, so watch out for us holed up in a library any day soon.