Print On Demand. Not for losers.

Bello is a digital-only imprint of Pan Macmillan, established to breath new life into previously published, classic books.

We publish in ebook and print-on-demand formats to bring these wonderful books to new audiences.

www.panmacmillan.com/bello

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Ann Cleeves is the author behind ITV’s Vera and BBC One’s SHETLAND. She has written over twenty-five novels, and is the creator of detectives Vera Stanhope and Jimmy Perez – characters loved both on scree and in print. Her books have now sold over one million copies worldwide.

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anncelevesbookPhil: I acquired this book from my local railway station “library” – a bookcase in the waiting room on platform 3. With a journey ahead, I’d planned to drop a couple of books in and find something random and unexpected to read. I chose The Healers because it felt like the print copy of our book. Satin finish cover with no frills but otherwise just like any other paperback.

When I read the above, I understood why. It’s the offspring of the same printing machine, or at least a very close relative.

The idea that a major publisher maintains a digital and print-on-demand imprint is fascinating. We all know that putting books on the shelves of shops costs lots of money. This limits those books to those that the publisher and shop are certain will sell – mainly ones with someone off the telly named on the cover.

But what about the rest?

Print-on-demand offers the chance for publishers to leverage “the long tail” of the book world. The same business model that makes Amazon a success. The idea is that there is a large body of work that will sell in tiny numbers over a long period of time. For a shop this is bad news as they simply can’t keep all the slow movers on the shelf.

If your business is based on enormous warehouses or even POD then this isn’t a problem. If you have 2 copies of a thousand books that sell 1 copy a year, that’s still a thousand books sold. Best of all, they all sell at full price, unlike the best sellers which are heavily discounted so no-one makes any money.

Maybe POD is the future for lots of novelists. You’ll never be out of print for a start and there is always the dream of sudden interest in a title pushing sales.

For those lower down the author ladder like us, it’s comforting to know that our book is in the same market as people who have written for the telly. And that you can own a copy that will be just as good as theirs.

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The Healers?

It’s a good fun whodunnit novel. I rattled through it very quickly – always the sign of an enjoyable read. It has the hallmarks of an early novel with a bit more set-up than you might like at the start, but if you can find a copy then grab it.

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