Phil: You’d think with 15 best-selling novels under your belt, when your next book appears on the shelves, you’d be able to sit back and take a bit of a break. After all, success breeds success, doesn’t it? 3 million readers will be waiting for something new and will run out to snap up a copy.
The arrival of I Invited Her In has seen a rush of promotional activity. There are appearances at shops up and down the country for a start, with an awful lot of book signing. Several radio interviews in a day last week, a blog tour, an interview for Hello and even a short story in a Sunday supplement magazine. In addition, there are poster campaigns at railway stations.
It all goes to show just how much marketing work is required to flog books. Considering this is from a well-known author with an established track record it makes me wonder if this is a chicken and egg situation. Finding a budget to promote a successful author is easy as the bean counters are confident of a return. This is a crowded market and resources need to be targeted carefully.
It makes you realise just how much extra effort it takes to launch new authors. If no-one has heard of you, how do you change that? It’s not like radio stations are queuing up to chat with new writers, selling a chat with someone the audience have heard of is far less likely to lead to anyone switching off. Social media matters and for that, you have to rely on having a marketable writer who can promote themselves. Mind you, since the main requirements are an imagination, it’s probably an area where an author has the advantage!
And if from this you think I’m a bit jealous – too right. Running around the country plugging our books? Team NolanParker would be well up for that. But then having legions of fans telling you how wonderful your latest story is, is all part of the writing dream. We’re not the sort of shrinking violets who just want to hand down our work from an ivory tower!
Still, having a goal makes us want to work harder. Now, I better go and write some more for book 3…