Without problems, there are no solutions

When Emma opened her gorgeous little chocolate shop in the harbour village of Warkton-by-the-Sea, she realised a lifelong dream. Love is also blossoming with her hunky beau, Max, who’s slowly healing her fragile heart.

A rival sweet shop and killjoy landlord give Emma a headache, and when a face from the past turns up unannounced, Emma finds herself spiralling down memory lane. With Max’s crazy work schedule driving him to distraction, Emma’s in danger of making some choices she might regret . . .

With close friends, spaniel Alfie, and the whole village behind her, can Emma get the chocolate shop and her love life back on track?

Phil: Spoiler Alert. The book does not end with Emma sitting on the steps of the local war memorial, sucking the dregs from a bottle of Diamond While concealed in a plastic bag and watching the shop burn, consuming the bodies of her landlord and Max who had been having an affair.

Nope, it’s happy ending time, pretty much as you would expect from the cover. All the problems are solved, hunky Max is everything she wants him to be and all the bad choices are forgotten.

And relax.

The Nolan and I have been talking about marketing recently. She explained that if you want to sell a product, the first job is to identify a problem the customer has. Then you tell them how you are going to solve it for them. Simple, ut effective.

That’s what the blurb on the back of the book is doing – setting up a load of problems, with the promise that they will all be solved by the time you close the covers. Let’s be honest, we want that happy ending. Life is rubbish enough and books like this are lovely to wallow in, like a warm bath.

Every story needs a conflict at its core. Without this, it’s just words.

Leave a comment

Filed under Phil, Writing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.