Category Archives: Publishing

Publishing on Amazon, here are a few things to remember


Phil: I spent quite a lot of last week swearing at my computer. It was not fun.

We use Amazon to publish both of our excellent books, and when we received the proof copies of the latest version of Kate vs the Dirtboffins, they were bigger than Kate vs the Navy.

While Mrs Picky was at it, she pointed out that the text on KvN was a bit small and dense on the page.

There was nothing actually wrong with either book, they just weren’t the same as each other. Told to go away and do something about it, I learned a few lessons on the way:

  • Preparation is everything. Decide how big you want your paperback, and stick to this. You can’t change once the book is published. I suggest comparing the options to a few paperbacks you have lying around.
  • While said paperback is in your hand, measure the margins.
  • Count the number of lines on the page. Most seem to have 32-36. Navy had over 40.
  • Set up your manuscript in Word (OpenOffice broke our text) and make sure the page size and margins are set to the size you will be published in. Yes, you can upload something different and let the Amazon machine do its thang, but it won’t do a great job. It doesn’t exactly replicate your layout even if the margins are right, so you certainly can’t trust it to do all the work.
  • Word is also a pain. Just because you have told it that the default for a paragraph includes an indent on the first line, don’t think it will bother applying this to all paragraphs, not when it can randomly leave some out. Check every page.
  • Be prepared to mess with your cover. If your page count increases, the spine needs to get wider. Our designer, Zoe, was brilliant and kept sorting out revisions for me as we found the system that only works in inches (why?) kept throwing up tiny errors.
  • Allow lots of time. This stuff matters and you are likely to need to walk away from it a few times to calm down or have a drink.
  • Proof the thing using the Amazon viewer. I needed to tweak our text to avoid odd-looking pages. We use asterisks to denote changes of scene, but a lone * at the top or bottom of a page just looks wrong.

All this is horrible, but a necessary evil if you don’t want to shell out £600 for someone to typeset the thing for you. I’ll admit that in the depths of despair, I did contact a company who would do this sort of thing, then baulked at the cost and time this would take. I’d promised to sort everything out by the time madame came back from holiday. I didn’t quite make it as the system uploaded our cover twice in the previewer and I had to wait for technical support to sort it out. Fortunately, she took a couple of days to recover from being back byt which time I could claim victory in my battle againast the forces of publishing.

The really worst bit?

Our precious reviews haven’t moved across to the new version of Dirtboffins. I still need to look at this, but as Amazon considers it a new book (because I changed the size) this isn’t likely to be possible.

Next time, I’m sure this will be a whole lot easier. So, dear reader, learn some lessons from my woes. You thought that the writing was the difficult bit…

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Why do authors need an editor?

Phil: A few weeks ago, I enjoyed some delicious home-made custard creams while listening to author Mike Gayle and his editor Nick Sayers courtesy of Kenilworth books.

With 15 books to his name, it was interesting to hear Mike explain what working with an editor entails, and why it is important. Despite being an editor myself, I’d never really understood the role played by someone with the same job title in fiction.

It turns out that the editor plays a big role in shaping and sharpening up the book. They read through and provide the fresh pair of eyes unavailable to a writer too close, and to invested in, the story.

The editor continually challenges the author. Do the characters work? Are there too many of them? Does the plot flag partway through? Does the thing even make sense?

All this after the publisher has shown enough interest in the manuscript to assign someone’s time to work on it.

Mike had worked with several editors in the past and credited all of them with improving his work. I can see how this relationship is important but also how easily it could break down if the suggestions were at odds with the original creative vision.

There’s a special skill in being the editor and managing a potentially fractious author. I did take the chance to ask exactly how things worked out if they disagreed. Sadly, neither would admit to an all-out fight (they both came across as really nice people) but I can imagine some egos getting in the way.  It must be especially frustrating being an editor if the writer keeps ignoring the advice offered.

For team NolanParker, I think we provide at least some of the editor services to each other. You’ll have read in past blog posts how we’ve disagreed with each other over plot points. It’s not always an easy situation, but we respect each other’s opinion enough to be able to get over this each time. After all, we both want our books to be the best they can.

 

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Flogging books

Phil: You’d think with 15 best-selling novels under your belt, when your next book appears on the shelves, you’d be able to sit back and take a bit of a break. After all, success breeds success, doesn’t it? 3 million readers will be waiting for something new and will run out to snap up a copy.

It seems not, or at least if you follow Adelle Parks Twitter or Instagram accounts it doesn’t.

The arrival of I Invited Her In has seen a rush of promotional activity. There are appearances at shops up and down the country for a start, with an awful lot of book signing. Several radio interviews in a day last week, a blog tour, an interview for Hello and even a short story in a Sunday supplement magazine. In addition, there are poster campaigns at railway stations.

It all goes to show just how much marketing work is required to flog books. Considering this is from a well-known author with an established track record it makes me wonder if this is a chicken and egg situation. Finding a budget to promote a successful author is easy as the bean counters are confident of a return. This is a crowded market and resources need to be targeted carefully.

It makes you realise just how much extra effort it takes to launch new authors. If no-one has heard of you, how do you change that? It’s not like radio stations are queuing up to chat with new writers, selling a chat with someone the audience have heard of is far less likely to lead to anyone switching off. Social media matters and for that, you have to rely on having a marketable writer who can promote themselves. Mind you, since the main requirements are an imagination, it’s probably an area where an author has the advantage!

And if from this you think I’m a bit jealous – too right. Running around the country plugging our books? Team NolanParker would be well up for that. But then having legions of fans telling you how wonderful your latest story is, is all part of the writing dream. We’re not the sort of shrinking violets who just want to hand down our work from an ivory tower!

Still, having a goal makes us want to work harder. Now, I better go and write some more for book 3…

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What does a being a writer actually mean?

Phil: A few weekends ago, Candice and I attended the Writing West Midlands  National Writers Conference – get us going big-time!

There’s lots to blog about, but the event started with a keynote speech from Illustrator Shoo Raynor which tied in very nicely to the first session I was booked to take part in – Sustaining a Creative Career.

I kid myself that writing about trains and editing a modelmaking magazine means my “career” (this makes it sound like I planned it and didn’t just luck out) can be described as creative. I guess that is because you can’t really call it “useful” in the same way doctors, policemen, firemen, farmers, workers making Tunnocks teacakes etc. are.

As writers, or at least aspiring writers, the challenge is to earn enough money by your trade to survive. Years ago, you’d do this by sending your latest manuscript to your publisher and they would send back a big pile of cash. Sadly, as Shoo explained in his speech, since the demise of the net book agreement, this doesn’t really work. You might get some money, but by the time everyone else has taken their cut, you’ll be reduced to the own brand beans aisle of Tesco for tea.

No, the modern author, or creative, has to have a number of strings to their bow.

Those taking the session I attended wrote, taught, mentored, ran sessions for other writers and any number of related jobs to make ends meet. This isn’t seen as such a bad thing – it provides a variety of experiences which can build the writers experience, feeding back into the work. If you reside in an ivory tower, can you write anything other than how it feels to be in splendid isolation? Rapunzel has been written and it pretty much covers all the tower-based hero genre.

Shoo is the sort of proper, published writer that we all aspire to be, but his output goes beyond traditionally published books into self-publishing and using YouTube tutorials to provide another income stream. It’s fascinating stuff, and I strongly suggest that you sit back and enjoy his half-hour long speech.  Ignore the slightly odd camera viewpoint, but remember that he recorded and posted this on-line himself. Another of those tasks that writers have to find time to become skilled in.

Turns out, being a writer isn’t just about writing.

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Kindle or weight-lifting? The perils of author ego.

Phil: On my reading pile at the moment are Still Me by Jojo Moyes and Make a Killing on Kindle by a shouty American.

Both are good reads and neither has accompanied me on a train, my favourite place to read. Why not?

Because both are stupidly heavy. 1.7kg in total.

Now, I love a proper book as opposed to an e-reader, but looking at these things makes me wonder if I need to change my mind. In electronic form, these would be lighter than a feather. I’d be able to take them anywhere. Reading could be enjoyed wherever I have a few minutes.

Instead, the Kindle book has been sitting around since Candice gave it to me at Christmas. I’m up to chapter 8. It’s not that it’s bad (a bit shouty perhaps) but A4 sized and weighing as much as a large cat, I’m just not willing to lug the thing around.

Still Me was read in 4 chunks at home – the story is engaging enough to make me want to charge through it, but I’d still have rather read it on the train. I’ve passed the book on to the Nolan having warned her to bring a big bag. It’s a good job she’s a bit of a gym bunny.

Why are these things so massive?

The American I understand. It’s all bigger and better from him.

The novel? Publishers or authors ego. “Look at me”, the book shouts from the shelf in the supermarket, “I’m a really luxurious product.” In this day and age, there’s no need for hardbacks. The words would be the same in paper covers. I’m assuming it’s a combination of prestige and I suspect, profitability driving this.

Publisher – please think of your readers! I can’t be the only one put off reading because of the weight of the book, can I?

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Kate vs the Navy – First reviews

Phil: The nervous wait is over, first reviews are in for Kate vs the Navy:

WinnitsMuch like the first book in this series – Kate vs the Dirt-boffins – it’s not my typical reading genre. Having read the first book already and enjoyed it very much I was already familiar with the key characters, and it was good to check in with them and see how their stories had developed in the time that elapsed between the two stories.

Plenty of twists, turns and intrigue both in the main story arc but also in the intra-character relationships as they form or shift – much like before another outlandish chase scene, and the ‘punch line’ of the story was kept well under wraps until the conclusion. Recommended as a good entertaining piece of light reading. *****

Someone just identified as Amazon CustomerReally enjoyed the first book and was disappointed when it ended so was really chuffed to see Kate back in print.
Another great story with plot twists and excitement. And I won’t spoil the ending but needless to say it was worth the wait.
A nice easy read, and now need another one!
Can highly recommend it.
*****

Yay! People like it! (also, Phew!)

Buy Kate vs the Navy on Kindle – 99p

Buy Kate vs the Navy in paperback – £5.99

 

 

 

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Kate vs the Navy – On Sale now!

The wait is over. Fire up your e-reader and settle down with your favourite mug full of tea and some biscuits. Then head over to Amazon where you can purchase our second novel, Kate vs the Navy for a bargain price of 99p.

Plenty of high jinks on the high seas and one of the team becomes an unlikely hero. You’ll laugh, you’ll cry, you’ll be desperate to know what happens next…

(Don’t worry paper book fans, we haven’t forgotten you. The print version is coming very soon)

Kate vs the Navy – Kindle edition

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Kate vs the Navy book cover

 

Design by Zoe Collis

 

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Do TV adaptions kill book sales?

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Phil: As I watched the final episode of Strike – The Cuckoo’s Calling, I wondered about the sales of the book it’s based on.

Obviously, JK Rowling (writing as Robery Galbraith) isn’t worried about the royalties, but I’d certainly be interested to see how the sales fare. Surely, most of the joy of any whodunnit is trying to work out who the criminal is, and once you’ve seen it on telly then the secret is blown. OK, you might still enjoy the read but part of your brain is always going to be shouting, “The butler did it!” as the characters bumble arnound trying to solve the crime.

Or does knowledge of the outcome allow you to get on and enjoy the story?

(Note to broadcasters – This isn’t an issue for Kate vs the Dirtboffins, there’s loads more to the book than the whosdoingit aspect, which is why any adaption will be so succesful the other channels will just switch off to save electricity. Please start the bidding war for rights now.)

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Navigating your way to publishing success

Phil: While might be blisteringly succesful with our writing, I banked another £1.56 from sales earlier, we are both still interested in the whole publishing world. With this in mind, I attended a seminar at Stratford Lit Fest last week looking at the continuing changes in the industry. An interesting hour, which provided some welcome pointers.

  • Series sell better than 1 off novels. Readers prefer to invest in something that isn’t a one-off story.
  • Sales don’t really kick in until book 3 or 4. This seems pretty consistent – it worked for Harry Potter after all.
  • Differential pricing works. Price book 1 cheap to get people hooked and then offer the follow-ups at full price
  • Publishers are using e-books as a slush pile and picking up the best-selling ones. Traditional submissions still exist but more and more they are letting sales on-line handle some of the filtering process for them. Why read a thousand poor manuscripts when you can just cherry pick something other people already like and has a proven track record of sales?
  • The biggest trend is authors selling direct to readers. 9 out of 10 members of the Independent Publishers Group are doing this at events.
  • To sell non-fiction, try relevant special interest groups or sports bodies. They may be willing to offer grants to help pay for the work. At the least, they will offer a route to a potential audience.
  • Authors can go to the London Book Fair in April, it’s not trade only any more and there are seminars worth attending.
  • Quality matters. Do not launch without a professional edit. Likewise, get someone who knows the market to design the cover and don’t get upset if they reject your ideas on this.

Of the 40 people in the room, 1 had traditionally published and 2, including. me had self published. Only half the room seemed to be working on a book at the moment which makes me wonder why they had given up a Wednesday evening to find out about publishing.

Anyway, from this, I took that we are doing the right thing. Once Kate vs the Navy launches we are another book towards big sales. The point about the covers was well made too, long-term readers will know that we changed ours at the suggestion of our publisher to something more market-friendly. As a bonus, it’s more bloke friendly too, I’ve been reading something with an overly chick-lit cover recently and couldn’t bring myself to finish it on a train ride…

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