Category Archives: Publishing

Flogging books

Phil: You’d think with 15 best-selling novels under your belt, when your next book appears on the shelves, you’d be able to sit back and take a bit of a break. After all, success breeds success, doesn’t it? 3 million readers will be waiting for something new and will run out to snap up a copy.

It seems not, or at least if you follow Adelle Parks Twitter or Instagram accounts it doesn’t.

The arrival of I Invited Her In has seen a rush of promotional activity. There are appearances at shops up and down the country for a start, with an awful lot of book signing. Several radio interviews in a day last week, a blog tour, an interview for Hello and even a short story in a Sunday supplement magazine. In addition, there are poster campaigns at railway stations.

It all goes to show just how much marketing work is required to flog books. Considering this is from a well-known author with an established track record it makes me wonder if this is a chicken and egg situation. Finding a budget to promote a successful author is easy as the bean counters are confident of a return. This is a crowded market and resources need to be targeted carefully.

It makes you realise just how much extra effort it takes to launch new authors. If no-one has heard of you, how do you change that? It’s not like radio stations are queuing up to chat with new writers, selling a chat with someone the audience have heard of is far less likely to lead to anyone switching off. Social media matters and for that, you have to rely on having a marketable writer who can promote themselves. Mind you, since the main requirements are an imagination, it’s probably an area where an author has the advantage!

And if from this you think I’m a bit jealous – too right. Running around the country plugging our books? Team NolanParker would be well up for that. But then having legions of fans telling you how wonderful your latest story is, is all part of the writing dream. We’re not the sort of shrinking violets who just want to hand down our work from an ivory tower!

Still, having a goal makes us want to work harder. Now, I better go and write some more for book 3…

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What does a being a writer actually mean?

Phil: A few weekends ago, Candice and I attended the Writing West Midlands  National Writers Conference – get us going big-time!

There’s lots to blog about, but the event started with a keynote speech from Illustrator Shoo Raynor which tied in very nicely to the first session I was booked to take part in – Sustaining a Creative Career.

I kid myself that writing about trains and editing a modelmaking magazine means my “career” (this makes it sound like I planned it and didn’t just luck out) can be described as creative. I guess that is because you can’t really call it “useful” in the same way doctors, policemen, firemen, farmers, workers making Tunnocks teacakes etc. are.

As writers, or at least aspiring writers, the challenge is to earn enough money by your trade to survive. Years ago, you’d do this by sending your latest manuscript to your publisher and they would send back a big pile of cash. Sadly, as Shoo explained in his speech, since the demise of the net book agreement, this doesn’t really work. You might get some money, but by the time everyone else has taken their cut, you’ll be reduced to the own brand beans aisle of Tesco for tea.

No, the modern author, or creative, has to have a number of strings to their bow.

Those taking the session I attended wrote, taught, mentored, ran sessions for other writers and any number of related jobs to make ends meet. This isn’t seen as such a bad thing – it provides a variety of experiences which can build the writers experience, feeding back into the work. If you reside in an ivory tower, can you write anything other than how it feels to be in splendid isolation? Rapunzel has been written and it pretty much covers all the tower-based hero genre.

Shoo is the sort of proper, published writer that we all aspire to be, but his output goes beyond traditionally published books into self-publishing and using YouTube tutorials to provide another income stream. It’s fascinating stuff, and I strongly suggest that you sit back and enjoy his half-hour long speech.  Ignore the slightly odd camera viewpoint, but remember that he recorded and posted this on-line himself. Another of those tasks that writers have to find time to become skilled in.

Turns out, being a writer isn’t just about writing.

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Kindle or weight-lifting? The perils of author ego.

Phil: On my reading pile at the moment are Still Me by Jojo Moyes and Make a Killing on Kindle by a shouty American.

Both are good reads and neither has accompanied me on a train, my favourite place to read. Why not?

Because both are stupidly heavy. 1.7kg in total.

Now, I love a proper book as opposed to an e-reader, but looking at these things makes me wonder if I need to change my mind. In electronic form, these would be lighter than a feather. I’d be able to take them anywhere. Reading could be enjoyed wherever I have a few minutes.

Instead, the Kindle book has been sitting around since Candice gave it to me at Christmas. I’m up to chapter 8. It’s not that it’s bad (a bit shouty perhaps) but A4 sized and weighing as much as a large cat, I’m just not willing to lug the thing around.

Still Me was read in 4 chunks at home – the story is engaging enough to make me want to charge through it, but I’d still have rather read it on the train. I’ve passed the book on to the Nolan having warned her to bring a big bag. It’s a good job she’s a bit of a gym bunny.

Why are these things so massive?

The American I understand. It’s all bigger and better from him.

The novel? Publishers or authors ego. “Look at me”, the book shouts from the shelf in the supermarket, “I’m a really luxurious product.” In this day and age, there’s no need for hardbacks. The words would be the same in paper covers. I’m assuming it’s a combination of prestige and I suspect, profitability driving this.

Publisher – please think of your readers! I can’t be the only one put off reading because of the weight of the book, can I?

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Kate vs the Navy – First reviews

Phil: The nervous wait is over, first reviews are in for Kate vs the Navy:

WinnitsMuch like the first book in this series – Kate vs the Dirt-boffins – it’s not my typical reading genre. Having read the first book already and enjoyed it very much I was already familiar with the key characters, and it was good to check in with them and see how their stories had developed in the time that elapsed between the two stories.

Plenty of twists, turns and intrigue both in the main story arc but also in the intra-character relationships as they form or shift – much like before another outlandish chase scene, and the ‘punch line’ of the story was kept well under wraps until the conclusion. Recommended as a good entertaining piece of light reading. *****

Someone just identified as Amazon CustomerReally enjoyed the first book and was disappointed when it ended so was really chuffed to see Kate back in print.
Another great story with plot twists and excitement. And I won’t spoil the ending but needless to say it was worth the wait.
A nice easy read, and now need another one!
Can highly recommend it.
*****

Yay! People like it! (also, Phew!)

Buy Kate vs the Navy on Kindle – 99p

Buy Kate vs the Navy in paperback – £5.99

 

 

 

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Kate vs the Navy – On Sale now!

The wait is over. Fire up your e-reader and settle down with your favourite mug full of tea and some biscuits. Then head over to Amazon where you can purchase our second novel, Kate vs the Navy for a bargain price of 99p.

Plenty of high jinks on the high seas and one of the team becomes an unlikely hero. You’ll laugh, you’ll cry, you’ll be desperate to know what happens next…

(Don’t worry paper book fans, we haven’t forgotten you. The print version is coming very soon)

Kate vs the Navy – Kindle edition

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Kate vs the Navy book cover

 

Design by Zoe Collis

 

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Do TV adaptions kill book sales?

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Phil: As I watched the final episode of Strike – The Cuckoo’s Calling, I wondered about the sales of the book it’s based on.

Obviously, JK Rowling (writing as Robery Galbraith) isn’t worried about the royalties, but I’d certainly be interested to see how the sales fare. Surely, most of the joy of any whodunnit is trying to work out who the criminal is, and once you’ve seen it on telly then the secret is blown. OK, you might still enjoy the read but part of your brain is always going to be shouting, “The butler did it!” as the characters bumble arnound trying to solve the crime.

Or does knowledge of the outcome allow you to get on and enjoy the story?

(Note to broadcasters – This isn’t an issue for Kate vs the Dirtboffins, there’s loads more to the book than the whosdoingit aspect, which is why any adaption will be so succesful the other channels will just switch off to save electricity. Please start the bidding war for rights now.)

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