Tag Archives: christmas

Clever Marketing

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This Christmas has been a whirlwind of new sparkly, pink things. Not for me, but for the little girl in the household, who actually isn’t that little any more.

She is one of those people with a birthday very close to Christmas so we go through a very fast run of present buying from one event to another. She loves the excitement of having so many things together, but I find it hard 1) to be inspired so close together, 2) wondering how she will feel when she is older when she’ll want the two things further apart, as I have to say to her you can’t have anything else you’ve had your quota for the year.

This is partly driven by me being a June person. I’m used to having a good gap between the two so I have to keep reminding myself she doesn’t know any different. And also it’s not totally my fault as she was early!

Anyway, this year has been all about LOL Surprise dolls. For those of you have not experienced them, they are the “Cabbage patch doll” of this year, but without the fighting at the till. Why no fighting? Because you can get everything with a LOL on! Clothes, pants, drawing kits, hair bands, pens, games alongside the dolls themselves.

What is a LOL?

They stand about 6cms high and look like a combination of Betty Boop and a Manga comic. All big eyes and oversized head. They don’t do a lot but the fun comes from the opening. The creators have come up with a clever way to make you a) buy lots of them and b) keep you interested. They come wrapped up in a ball or other plastic container and you have to unwrap the layers, like pass the parcel. You don’t know what doll you are going to get inside and everything that comes with her is wrapped up in little packages. Each item, shoes, clothes, bag, is separately wrapped. It’s very clever as it builds the excitement not knowing what is in there and then constructing the little doll.

I have to say I get just as excited as her in the process, wondering what we are going to get, and I don’t even know what most of them are called though she seems to.

There are 100’s of dolls to collect, they keep bringing out new versions and types – glitter series, winter disco, OMG. So you want to keep adding to your collection. My daughter has about 12 of them, this is a small number compared to some of the children you see and hear, and at £10 plus a go that’s a lot of money.

As my sister in law said the other day, “I wish I’d come up with the idea”. They have taken the world by storm, seemingly by using YouTube as their platform for delivery. I’ve never seen an advert anywhere for them but my daughter found them on YouTube by watching the ‘unboxing’ videos. This has become a big thing, vloggers opening things they are sent to promote. Because of the format of the LOL they are perfect for this, and they have kids and adults drowning in excitement ready to open their next surprise. I know some kids have become rich with ‘unboxing’ and their parents posting the videos.

I have to say I think the dolls are harmless fun, as long as you don’t get pulled into buying them all. It’s not like sticker books where you bought a pack of stickers for a few pence and then swapped duplicates with your friends, you could spend thousands to get a full set with these. In that case, it’s all about control from the parents. But I do think that the world of marketing has changed so dramatically and this is a very clever use of the new media out there. I’d just like to know how to transfer that into bookselling.

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Just one sleep…

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Huffkins – Yum

Candice: That’s what someone said to me this morning.  The excitement is brewing in our house, though it’s all about the details:

  • There is no 25 chocolate in her calendar so will she get a bigger one from the chocolate tin tomorrow?
  • Has Father Christmas remembered her OMG LOL (well no he hasn’t as that was a last-minute entry)
  • Can we clear some space for her new toys (me)- reluctance to that one

I’ve kept things simple, there are no presents under our tree so she has no idea what is coming. I’m hoping this will allay a 4am wake up!  Too many exciting things under the tree might cause problems.

This year has been very twisty and turny – or ‘Bumpy’ as the Queen has described her year in her annual speech.  Jobs have come and gone for my family, leaving us wondering exactly what next year will look like.  For now, I’m enjoying my new role and hopefully the same can soon be said for the other half.  Phil’s had a few bumps too, but not on his train tracks.

Normally I write a blog about Christmas Parties this time of year but mine has been very subdued.  Yes, I had a nice night out, good food, a few glasses of Sauvignon, and some good chat but it was all over very early.  Being a project person in a big company, employed people had their own parties to go too so there were too many decisions about which party to go to.  By the sound of lots of friends, this is getting more and more unusual as companies clamp down on spending on the nice stuff like Xmas parties, which I think is a real shame.

Phil and I had a nice meal the other day and exchanged presents.  We are both of the school that presents take precedence and like the excitement of buying something that we think someone will like.  I’m almost as excited as Erin about opening mine tomorrow!

Hope that all our readers have a great Christmas and look forward to some good reading and writing experiences in the new year.

MERRY CHRISTMAS (in a Noddy Holder stylie)

 

 

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Twas the night before Christmas

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Candice: An early post this week as it is the calm before the storm in the Nolan household.

  • Presents wrapped – check
  • Table laid – check
  • Timings list for food prep for tomorrow – started

I’m feeling more comfortable as the other half has taken the child off for a few hours to play with her cousins, giving me time to do all the last minute stuff.

The build-up to Christmas this year has been a strange one.  I am leaving work in January so that makes it strange, I’m not so involved in the 2019 planning, I’m starting to stay goodbye to be people who I won’t see again.  I didn’t even get to party in my usual manner as factors beyond my control meant that the glitter stayed in the wardrobe this year.  I’m hoping to make up for that on New Year’s Eve.

As Phil said, the writing in the last few months has taken a back burner as I have been concentrating on what I am going to do next job wise.  This change has been my chance to sit down and look at what I really want out of work.

I’m hoping to take a short sabbatical before the next big thing, and use that time to do some writing (and acting and decorating).  Though I don’t need that sabbatical to be too long.  One needs to buy shoes and handbags, don’t you know.

I’ll be writing about new year’s resolutions next time, though I have a list already building, but for now, I’m off to check if the turkey has started to defrost yet, and how long to cook the parsnips for.

Merry Christmas one and all, enjoy whatever Father Christmas brings you.

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Merry Christmas!

Yes, it’s time for the annual bauble photo with us looking sort of festive. Now go an buy our first book – and the second one! Please! They are more fun than Brussel sprouts!

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Working from home means never taking a day off – but they can’t stop you dreaming

DSC00530“The office will be closed from lunchtime Friday, December 21st to Thursday, December 27th”

“I’m breaking up on Friday. Can you get your stuff to me a little earlier”

Phil: Ahh, the joys of working from home. Constant reminders that your colleagues will be enjoying some enforced lounging around, while you just see those days as an opportunity for plenty of uninterrupted work.

Christmas is a joy. Despite my friend painting me as a bit of a humbug, I really love the present giving part, the decorations and the cheesy festive music. It’s just that I like it to be weeks away and not looming toward me. All I see is deadlines that always seem to be tightened. Suddenly, you find yourself having to take into consideration other people’s holidays. Holidays that don’t apply to you.

Being able to work at a time to suit me is lovely, but I do miss the days when a bank holiday actually meant something and wasn’t just a vague idea relating to a day that was (for me) like any other.

I know I shouldn’t moan about this. Having seen the Nolan schedule, her festivities are planned like a military campaign. You can imagine a map with little models of child and husband being pushed around by people with long sticks – “14:00 hours, child enters stage left. 14:15 child says line in nativity play. We need to rendezvous before then…”

All this Christmas chaos means the writing has taken a back seat. A couple of weeks ago, I congratulated myself on building up a plot strand I’m working on to 7000 words. That’s where it has stayed since then.

But, this doesn’t mean progress has entirely stalled. I might not be typing, but I am acting the scene out in my mind. Once I find a gap in my schedule, I’ll be turning my mental picture into words. Thinking sessions can take place any time and anywhere. While driving or sitting on a bus. At 3am in the morning instead of worrying about how I’ll get everything done is a pretty good idea too.

Anyway, I need to go. Work to do and I haven’t bought a present for the Nolan yet…

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Piling on the Christmas pressure

Phil: So there we are, sitting in a cafe awaiting the delivery of drinks and cake, and La Nolan passes me a Christmas card. I open it up and along with the exhortation to have a merry festive period, is the message above.

Seriously?

I mean, we’ve only just finished Book 2. Can we really be releasing book 3 in 12 months time?

Worse was to come. We exchanged gifts. Normally this is a low key business but this time she insisted that I open this, “Because I want to see your face.”.

I did as I was told and found a copy of the book Make a Killing on Kindle.

Ahah! I realise that as the techie half of the team, it’s going to be my job to make sure our books are found by as many people as possible.

But there was more to come, I opened the cover and found:

It seems someone has serious ambitions and loves Only Fools and Horses.

Somehow, I suspect I’m the Rodders in this partnership. I’ll be getting a 3-wheel van. Candice will be behind the wheels of the Capri Ghia!

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Merry Christmas

(Now please buy our book!)

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Merry Christmas to all our readers

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by | December 24, 2016 · 8:03 am

Bringing Christmas to life

Candice: For my daughter’s first christmas, just before she turned one, Phil bought her a book.  It is a personalised story of the big Christmas rescue where she saves Father Christmas and Rudolph from drowning at sea (not as depressing as it sounds!)

At the time she didn’t really appreciate it, and the same could be said last year.  However, this year while I was sorting out the Christmas stuff I found the book and showed it to her. And suddenly she loves it! We have to read it every night at bedtime and she carries it around the house. 

The story tells of a little girl being woken by a noise on Christmas Eve, and finding Rudolph in her kitchen trying to ring 999 but he can’t dial with his hooves.  She makes the call and he reports that Santa has crashed in the sea.  RNLI (Royal National Lifeboat Institution) volunteers jump in to action and rush to save him.

She gets an hug from Santa and an extra treat the next morning from ‘You know who’ to say thank you for her help.

You can personalise the book with your child’s name, sex and skin colour.  She loves to point at the picture and say that’s her and it’s her slippers under the bed, her with Rudolph and so on.

It’s lovely to see her developing so much, understanding what things mean and even being able to read her name – every E we see is E for Erin. But also to finally start to understand what Christmas is about.  We aren’t at the point of waking up in the middle of the night to open presents but I’m planning some fun on Christmas Eve: reindeer food on the patio, mince pies by the back door and a note from Santa at the end of the bed, just like the one in the book.

To buy the book go to the RNLI shop  and help to support an important cause too.

 

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Merry Christmas

Merry Christmas from Candice and Phil

And don’t forget, if you get a new Kindle or similar, you can buy our book from Amazon to try it out!

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