Tag Archives: marketing

Flogging books

Phil: You’d think with 15 best-selling novels under your belt, when your next book appears on the shelves, you’d be able to sit back and take a bit of a break. After all, success breeds success, doesn’t it? 3 million readers will be waiting for something new and will run out to snap up a copy.

It seems not, or at least if you follow Adelle Parks Twitter or Instagram accounts it doesn’t.

The arrival of I Invited Her In has seen a rush of promotional activity. There are appearances at shops up and down the country for a start, with an awful lot of book signing. Several radio interviews in a day last week, a blog tour, an interview for Hello and even a short story in a Sunday supplement magazine. In addition, there are poster campaigns at railway stations.

It all goes to show just how much marketing work is required to flog books. Considering this is from a well-known author with an established track record it makes me wonder if this is a chicken and egg situation. Finding a budget to promote a successful author is easy as the bean counters are confident of a return. This is a crowded market and resources need to be targeted carefully.

It makes you realise just how much extra effort it takes to launch new authors. If no-one has heard of you, how do you change that? It’s not like radio stations are queuing up to chat with new writers, selling a chat with someone the audience have heard of is far less likely to lead to anyone switching off. Social media matters and for that, you have to rely on having a marketable writer who can promote themselves. Mind you, since the main requirements are an imagination, it’s probably an area where an author has the advantage!

And if from this you think I’m a bit jealous – too right. Running around the country plugging our books? Team NolanParker would be well up for that. But then having legions of fans telling you how wonderful your latest story is, is all part of the writing dream. We’re not the sort of shrinking violets who just want to hand down our work from an ivory tower!

Still, having a goal makes us want to work harder. Now, I better go and write some more for book 3…

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Discover your characters with Instagram

Phil: Why was I in London last weekend looking at posh products in St Pancras station?

It’s all down to Candice’s latest marketing wheeze. We’ve set up an Instagram account for our main character, Kate Smith.

On her account, Kate posts pictures of things she sees and likes. Along the way, she comments on the photos, mostly about how much easier life is without children, but there’s also been musing on Jane Fonda and the being able to enjoy chocolate cake after working out.

All this is great fun to do and it’s made me really get inside her head, especially for me as Candice is normally firmly in charge of Kate on the page!

On my trip to London (not just for this, I just had time to kill), I found myself walking around in Kate’s shoes (not literally, I don’t think I could manage high heels) looking at the goodies on offer in the posh shops section of the Eurostar station undercroft. I snapped away with my phone, sending the results to Candice to post on Instagram over time. She will add comments and hashtags to each before it goes up on the site. Or just deleting the picture if I get it wrong.

Hopefully, later in the week, we’ll be meeting up to write and chat and I’ll receive further instruction in “Kate thinking” – it’s all very educational and helps to give Kate an added dimension, at least in my mind. I suppose this is a little like “method acting” where you immerse yourself in a character. It’s certainly not the sort of thing I thought we’d be doing when we started writing our books, but then why not have some fun along the way?

Kate Smith on Instagram (katebooks)

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Selling books and meeting readers with Pauline Hazelwood

Phil: Last week, Pauline Hazelewood of Saddletank books told us how she goes about writing train-based children’s stories. This time, she moves on to the exciting (for prospective authors) task of selling books and meeting authors. As I said, Pauline has been a memorable presence at a number of exhibitions I’ve attended and gets out and about to meet her readers in a way many authors need to consider if they want to sell copies.

I’ve met you at several railway events, and you list more on your website. How many do you attend and what sort of events do you attend each year?

I thought I’d try to do one a month. I need to see people and find out what they think of the books, but I am a bit swamped with the other work that I do. I like meeting the enthusiasts that go along to the railway events. You meet genuine, kind, interesting people, often very knowledgeable.  I do a few model railway events, some steam fairs and of course my annual trip to Bala Lake Railway, where it all started with the book on Alice.

The kids are very cute and entertaining. It’s a lot of fun with the props that I take along. My model railway and soft sculpture steam engine entertain and draw people in. I often pretend that the model engine is voice activated. The kids will shout ‘GO!”, and ‘STOP’ to the engine while I work the controls out of sight. Sometimes a deluded adult will believe  it too, which is a hilarious.!

This is a lot of effort. Do the sales at an event justify the travel, or are there more reasons to get out there?

I don’t generally travel that far or that often, but this book business has introduced me to some fantastic people and places. Actually on reflection the research part is definitely growing and becoming more exciting.  the sales events are a different thing.

I’ve done quite a few art shows and the camaraderie is part of the fun. You always feel that the circus is back in town. The steam fairs draw a fantastic relaxed bunch of enthusiasts that aren’t  so commercial and are so knowledgeable about history and mechanical engineering. And there’s often a beer tent and music, crafts and so on. I love it. It’s fascinating.

Feedback and meeting the public is great too. I sometimes wonder if it’s worthwhile carrying on with the books and what have I got myself into, but the positive feedback from total strangers amazes me and encourages me to  do more. People actually enjoy reading them to their children, just as I’d hoped. Some kids know the words by heart from some of the books. I re-read one that I was sending out the other day to sort of remind myself what it was like and I liked it.

You’ve built a strong brand with products beyond the books and this extends to your costume on the stand. Was all this planned or did it evolve? Where did the hat come from?

I love dressing up! I think that when I put on an outfit the show is on. You need to stand out a bit from the people buying. I like that steam punk look. Bowler hats are so cute. You know the ladies of Bolivia wear them because the British Railway workers went there to set up the railway. They must have swapped a few favours to get their hands on them. Nowadays they’re actually made in Bolivia.

I’m glad that you think it’s a strong brand. Perhaps that’s just because it’s only me working on it and I  just do what I like all the time. I have some very lucky breaks. The very smart expensive stand that I now use I found in a skip! I can’t believe my luck with that. The display company near my studio was filling a skip with loads of brand new display stuff. I can’t bear to see things not being recycled so I and another mad lady kept climbing in and we filled the boots our cars with all sorts of new things.

This links up with the products in a way, as I’m keen to get everything that I sell, made in Britain. The books, magnets, bags, etc are all made here and there will soon be an eco friendly, british made, non plastic, wonderful little toy engine on sale too!

How important do you feel it is for authors to go out and meet readers?

I suppose it depends on the individual, but I love it. It’s great to meet all the children. I run occasional art classes for kids, it’s good to show them the roughs of the books, so that they can see how a book is developed. and it’s fun chatting with people. I want girls to see that the railways aren’t just for boys, that mechanical engineering is an option and that painting and drawing engines is fun for anyone to do.

I’m  also learning Welsh because I go to Wales each year. I love learning languages and you can download podcasts of Welsh from the ‘say something in Welsh’ website. I already speak Spanish ( my mother is Gibraltarian), and some French, so I enjoy practising with people who can speak those languages.

When I do art demos for  art societies, it’s a performance. I paint a picture and tell funny stories at the same time . I like making people laugh and I like sharing skills and tips, passing on ideas, so it’s very much the same thing.

Thanks for taking the time to answer our questions. Don’t forget, you can find Pauline’s books here.

 

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Timetable for launch

Phil: We have a plan. After a lunch that was so serious we swapped cake for sponge pudding and custard (a move the BREXIT negotiators would be wise to copy), a plan has been formulated for the launch of our next novel Kate vs  The Navy.

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Gareth Fothrington-Thomas has made a huge mistake. He’s given Dave Thomas a job without consulting Kate. And Dave and Kate have history – embarrassing, complicated history.

But the Ministry of Defence have just asked KoD Associates to oversee the closing of an almost-forgotten naval base. It’s the company’s biggest contract yet, and a good performance could mean Kate can finally buy Gareth out.

However, nothing is ever straightforward. Tracey views work as a chance to have fun. Kelvin’s virtual life is far more exciting than his real one. And Captain Norris and his crew not only want to stay employed, they’re also keeping a secret. A rather large grey secret.

When Kate misses a key meeting she feels the whole process slipping out of her hands. Even an unexpected upturn in her personal life can’t compensate for the worry that things are about to go horribly wrong …

Join the team who first appeared in Kate vs the Dirtboffins as they become reluctant and unwelcome guests on a tiny island, battle local wildlife and tackle the Royal Navy in another madcap adventure.

*

So, dear reader, you will now be champing at the bit to crack open our latest work. Well, here is the timetable:

8th November – Chapter 1 on-line

15th November – Chapter 2 on-line

22nd November – Chapter 3 on-line and book available to buy from Amazon

29th November – Book reaches the top of all sales charts and we are the toast of the literary world. (I might have made this one up, it’s not actually on the plan)

Along the way we’ll be showing you the new cover and talking to bloggers to sort out some reviews. In the meantime, you lot start saving your pennies and clearing your calendars, you have reading to do!

 

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Let’s talk about cake…

Phil: Regular readers will have noticed that team NolanParker enjoy many meetings powered by slices of cake. Since it is National Cake Week, I think we really need to look into this further.

Anyone who looks at me will know that I’m not averse to a slice of cake. However, I didn’t get serious about this until I met the Nolan.

Up to this point, cake munching was a strictly amateur task. Once we teamed up though, and especially once we started this blog, cake eating became more serious. Every cake had to be photographed to appear on these pages.

This has spread to my blog.

Now, when I go to events, I have to include a photo of any cake consumed in reviews. Due to public demand.

This has been going on long enough that I’m now known for my views on cake. It’s got so serious that people now ask me about cake rather than the models I’m supposed to be writing about. I was even waiting for a meeting at a preserved railway a few months ago and a group of hi-vis jacket wearing people spotted me and asked, “Are you here to try the cake?”

Freinds have commented that my Facebook feed only seems to show cake and beer pictures, sometimes both at the same time. This is partly because I’m not a 12-year-old girl who spends entire evenings taking a hundred photos of myself and my friends. Nor am I the middle-aged bloke in the pub last week who spent about 15 minutes casually leaning on a wall posing for his mate to take a photo. There’s probably a story in there as to why he thought that was a good idea but I wasn’t going to ask.

Cheese on the left, chalk on the right.No, the cake is simply more interesting and more photogenic than me. Some people take pictures of cats, I take snaps of cake. I don’t even eat that much of it, but what I do, I generously share via social media. I’m sure this is what Tim Berners-Lee hoped for when he invented the web.

We’re not the only cake-powered writer either. If there is a constant among those we have met, it’s tea (not coffee) and cake. No-one bangs on about posh water and salad in the same way no-one ever has said, “Oh good, cabbage for tea.”.

To be fair, the other constant is running, but I’ve decided that I’ll leave that to Candice.

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Can we get you interested?

Candice: For the last 6 years, we’ve built up a steady following of readers on our blog. This is great, however this has not translated in to book sales so, after some advice on book marketing, we’d like to give you something to get your juices flowing.

Over the next few weeks we are going to be giving you a sample of our first book, ‘Kate vs the Dirtboffins’.  We hope you like it, and if you like then you might buy it or read it through Kindle Unlimited.

Please read and enjoy, share with your friends, post it on facebook, tweet it, do what ever you like with it.

And in return you might find something that you like.  You’ll hopefully have a laugh, and then you’ll come back to read our second book.

 

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Navigating your way to publishing success

Phil: While might be blisteringly succesful with our writing, I banked another £1.56 from sales earlier, we are both still interested in the whole publishing world. With this in mind, I attended a seminar at Stratford Lit Fest last week looking at the continuing changes in the industry. An interesting hour, which provided some welcome pointers.

  • Series sell better than 1 off novels. Readers prefer to invest in something that isn’t a one-off story.
  • Sales don’t really kick in until book 3 or 4. This seems pretty consistent – it worked for Harry Potter after all.
  • Differential pricing works. Price book 1 cheap to get people hooked and then offer the follow-ups at full price
  • Publishers are using e-books as a slush pile and picking up the best-selling ones. Traditional submissions still exist but more and more they are letting sales on-line handle some of the filtering process for them. Why read a thousand poor manuscripts when you can just cherry pick something other people already like and has a proven track record of sales?
  • The biggest trend is authors selling direct to readers. 9 out of 10 members of the Independent Publishers Group are doing this at events.
  • To sell non-fiction, try relevant special interest groups or sports bodies. They may be willing to offer grants to help pay for the work. At the least, they will offer a route to a potential audience.
  • Authors can go to the London Book Fair in April, it’s not trade only any more and there are seminars worth attending.
  • Quality matters. Do not launch without a professional edit. Likewise, get someone who knows the market to design the cover and don’t get upset if they reject your ideas on this.

Of the 40 people in the room, 1 had traditionally published and 2, including. me had self published. Only half the room seemed to be working on a book at the moment which makes me wonder why they had given up a Wednesday evening to find out about publishing.

Anyway, from this, I took that we are doing the right thing. Once Kate vs the Navy launches we are another book towards big sales. The point about the covers was well made too, long-term readers will know that we changed ours at the suggestion of our publisher to something more market-friendly. As a bonus, it’s more bloke friendly too, I’ve been reading something with an overly chick-lit cover recently and couldn’t bring myself to finish it on a train ride…

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