Tag Archives: marketing

Pitch battle

Writing West MidlandsPhil: We’ve mentioned in the past that one of the trickiest stages in getting a book out there is working out how to pitch it. We know what’s on the pages and reducing this down so it can be explained in the duration of an elevator journey has always proved impossible.

We’re not alone. Nearly everyone who has completed a novel feels the same way. Which bits do you leave out?

Luckily, Writing West Midlands runs a day-long course to help. We both paid up and went along – two heads are better than one after all.

The 14 attendees first had to talk to someone else for two minutes about themselves. Not easy, but I managed it without boring my victim to death. Then we had to do it again. At this stage, the rules said no mentioning your writing.

Then we moved on to proper pitching. Pair up (Candice and I were deliberately and sensibly kept in separate groups) and explain your novel in 2 minutes. Repeat another 3 times to different people.

The repetition is important. Each time you find yourself modifying your pitch to pack more in, or to keep it under the time limit. Doing this several times in quick succession sharpens you up.

After lunch and a pep talk from the tutor, we were back at it again. This time there were another 7 attempts.

I felt I was getting better at this each time. My best effort was 1:53 and that seemed to be pretty good. I’d managed to get the start of the pitch down pretty tightly I thought and as I went around the room, the second half where I tried to include more details of our characters exploits was coming together.

Finally, it was time to pitch to the room. Speaking to the entire group was more of a challenge to most and pitches I’d heard earlier got a bit less focussed when faced with a crowd and no time limit. One thing became apparent as we went through this process, most people were writing literary fiction, not our commercial stuff. I guess that’s no surprise, Arts (with a capital A) organisations like “serious” material. There doesn’t seem to be anyone supporting those who just want to write fun stuff. Maybe there should be.

My effort seemed OK to me, but then Candice had a go and dropped the listener straight into the middle of our first scene. I didn’t feel so clever after that…

It was interesting that our efforts were more performance than a straight pitch. We were selling the book rather than just trying to distil the contents into 350 words. That might be something to do with our backgrounds and past experiences, or just that we are a bit more flamboyant than most. It’s possibly down to the type of book we are selling too. I don’t feel the need to take anyone through the wringer on my pages. That’s not to say you shouldn’t, a couple of the books sounded really interesting but not a light read, it’s just not our style. The tutor also suggested that our book was very filmic in style – something others have said to us. Perhaps we should be pitching a screenplay, but where do you start with that?

Anyway, as far as our pitches go, do we have the right approach? Apparently not quite but we got some pointers at the end and a few things to go and think about, but that’s why you go along to these events.

Advertisements

Leave a comment

Filed under Phil, Writing

Spreading the word

Image result for story telling

Candice: A few years ago Phil and I had the chance to speak at Stratford Literary Festival.  To be honest I can’t believe it was 2016!  Since then a lot of discussion has been had about marketing the book and getting the word out there, but let’s be honest we’ve not been that great at it.   It’s one of our biggest downfalls, we just enjoy the writing too much.  I have a plan for that – but that’s for another blog post.

But, we have found a new group to talk too.  Phil had spotted a newish cafe in Leamington Spa, The Temperance. and we’ve had a few successful meets there, as well as Phil attending an event a few weeks ago we has sent us off on another route.

So this Thursday we are off to talk Book to a group of fellow enthusiasts at a Storytelling event.  We have done this one other time before, down in London, and got a good response.  One of the things about Phil and I is that we write like we talk, so the quips in the book are also the way we present, which has been independently verified as funny!

However, I’m more off the cuff and Phil is more formal, so I’m sat in front of a script that Phil has written.  I have to say I hate scripts, I feel obliged to be word perfect which makes me more nervous than actually just riffing it.  I think we’ve had powerpoint slides and cue cards before.  So between the two of us this afternoon we are going to plan a talk that is funny and gets across why you should read the book, but set up in a way that we are both comfortable with.  Looking at previous posts that might be harder than you think!

So, if you fancy a night out and meeting Phil and I then we will be in The Temperance on the 21st February from 8pm. It’s free so come and enjoy some reading and good wine.

1 Comment

Filed under Candice, Writing

Flogging books

Phil: You’d think with 15 best-selling novels under your belt, when your next book appears on the shelves, you’d be able to sit back and take a bit of a break. After all, success breeds success, doesn’t it? 3 million readers will be waiting for something new and will run out to snap up a copy.

It seems not, or at least if you follow Adelle Parks Twitter or Instagram accounts it doesn’t.

The arrival of I Invited Her In has seen a rush of promotional activity. There are appearances at shops up and down the country for a start, with an awful lot of book signing. Several radio interviews in a day last week, a blog tour, an interview for Hello and even a short story in a Sunday supplement magazine. In addition, there are poster campaigns at railway stations.

It all goes to show just how much marketing work is required to flog books. Considering this is from a well-known author with an established track record it makes me wonder if this is a chicken and egg situation. Finding a budget to promote a successful author is easy as the bean counters are confident of a return. This is a crowded market and resources need to be targeted carefully.

It makes you realise just how much extra effort it takes to launch new authors. If no-one has heard of you, how do you change that? It’s not like radio stations are queuing up to chat with new writers, selling a chat with someone the audience have heard of is far less likely to lead to anyone switching off. Social media matters and for that, you have to rely on having a marketable writer who can promote themselves. Mind you, since the main requirements are an imagination, it’s probably an area where an author has the advantage!

And if from this you think I’m a bit jealous – too right. Running around the country plugging our books? Team NolanParker would be well up for that. But then having legions of fans telling you how wonderful your latest story is, is all part of the writing dream. We’re not the sort of shrinking violets who just want to hand down our work from an ivory tower!

Still, having a goal makes us want to work harder. Now, I better go and write some more for book 3…

Leave a comment

Filed under Phil, Publishing, Writing

Discover your characters with Instagram

Phil: Why was I in London last weekend looking at posh products in St Pancras station?

It’s all down to Candice’s latest marketing wheeze. We’ve set up an Instagram account for our main character, Kate Smith.

On her account, Kate posts pictures of things she sees and likes. Along the way, she comments on the photos, mostly about how much easier life is without children, but there’s also been musing on Jane Fonda and the being able to enjoy chocolate cake after working out.

All this is great fun to do and it’s made me really get inside her head, especially for me as Candice is normally firmly in charge of Kate on the page!

On my trip to London (not just for this, I just had time to kill), I found myself walking around in Kate’s shoes (not literally, I don’t think I could manage high heels) looking at the goodies on offer in the posh shops section of the Eurostar station undercroft. I snapped away with my phone, sending the results to Candice to post on Instagram over time. She will add comments and hashtags to each before it goes up on the site. Or just deleting the picture if I get it wrong.

Hopefully, later in the week, we’ll be meeting up to write and chat and I’ll receive further instruction in “Kate thinking” – it’s all very educational and helps to give Kate an added dimension, at least in my mind. I suppose this is a little like “method acting” where you immerse yourself in a character. It’s certainly not the sort of thing I thought we’d be doing when we started writing our books, but then why not have some fun along the way?

Kate Smith on Instagram (katebooks)

Leave a comment

Filed under Phil, Writing

Selling books and meeting readers with Pauline Hazelwood

Phil: Last week, Pauline Hazelewood of Saddletank books told us how she goes about writing train-based children’s stories. This time, she moves on to the exciting (for prospective authors) task of selling books and meeting authors. As I said, Pauline has been a memorable presence at a number of exhibitions I’ve attended and gets out and about to meet her readers in a way many authors need to consider if they want to sell copies.

I’ve met you at several railway events, and you list more on your website. How many do you attend and what sort of events do you attend each year?

I thought I’d try to do one a month. I need to see people and find out what they think of the books, but I am a bit swamped with the other work that I do. I like meeting the enthusiasts that go along to the railway events. You meet genuine, kind, interesting people, often very knowledgeable.  I do a few model railway events, some steam fairs and of course my annual trip to Bala Lake Railway, where it all started with the book on Alice.

The kids are very cute and entertaining. It’s a lot of fun with the props that I take along. My model railway and soft sculpture steam engine entertain and draw people in. I often pretend that the model engine is voice activated. The kids will shout ‘GO!”, and ‘STOP’ to the engine while I work the controls out of sight. Sometimes a deluded adult will believe  it too, which is a hilarious.!

This is a lot of effort. Do the sales at an event justify the travel, or are there more reasons to get out there?

I don’t generally travel that far or that often, but this book business has introduced me to some fantastic people and places. Actually on reflection the research part is definitely growing and becoming more exciting.  the sales events are a different thing.

I’ve done quite a few art shows and the camaraderie is part of the fun. You always feel that the circus is back in town. The steam fairs draw a fantastic relaxed bunch of enthusiasts that aren’t  so commercial and are so knowledgeable about history and mechanical engineering. And there’s often a beer tent and music, crafts and so on. I love it. It’s fascinating.

Feedback and meeting the public is great too. I sometimes wonder if it’s worthwhile carrying on with the books and what have I got myself into, but the positive feedback from total strangers amazes me and encourages me to  do more. People actually enjoy reading them to their children, just as I’d hoped. Some kids know the words by heart from some of the books. I re-read one that I was sending out the other day to sort of remind myself what it was like and I liked it.

You’ve built a strong brand with products beyond the books and this extends to your costume on the stand. Was all this planned or did it evolve? Where did the hat come from?

I love dressing up! I think that when I put on an outfit the show is on. You need to stand out a bit from the people buying. I like that steam punk look. Bowler hats are so cute. You know the ladies of Bolivia wear them because the British Railway workers went there to set up the railway. They must have swapped a few favours to get their hands on them. Nowadays they’re actually made in Bolivia.

I’m glad that you think it’s a strong brand. Perhaps that’s just because it’s only me working on it and I  just do what I like all the time. I have some very lucky breaks. The very smart expensive stand that I now use I found in a skip! I can’t believe my luck with that. The display company near my studio was filling a skip with loads of brand new display stuff. I can’t bear to see things not being recycled so I and another mad lady kept climbing in and we filled the boots our cars with all sorts of new things.

This links up with the products in a way, as I’m keen to get everything that I sell, made in Britain. The books, magnets, bags, etc are all made here and there will soon be an eco friendly, british made, non plastic, wonderful little toy engine on sale too!

How important do you feel it is for authors to go out and meet readers?

I suppose it depends on the individual, but I love it. It’s great to meet all the children. I run occasional art classes for kids, it’s good to show them the roughs of the books, so that they can see how a book is developed. and it’s fun chatting with people. I want girls to see that the railways aren’t just for boys, that mechanical engineering is an option and that painting and drawing engines is fun for anyone to do.

I’m  also learning Welsh because I go to Wales each year. I love learning languages and you can download podcasts of Welsh from the ‘say something in Welsh’ website. I already speak Spanish ( my mother is Gibraltarian), and some French, so I enjoy practising with people who can speak those languages.

When I do art demos for  art societies, it’s a performance. I paint a picture and tell funny stories at the same time . I like making people laugh and I like sharing skills and tips, passing on ideas, so it’s very much the same thing.

Thanks for taking the time to answer our questions. Don’t forget, you can find Pauline’s books here.

 

Leave a comment

Filed under Books, Interviews, Phil, Writing

Timetable for launch

Phil: We have a plan. After a lunch that was so serious we swapped cake for sponge pudding and custard (a move the BREXIT negotiators would be wise to copy), a plan has been formulated for the launch of our next novel Kate vs  The Navy.

*

Gareth Fothrington-Thomas has made a huge mistake. He’s given Dave Thomas a job without consulting Kate. And Dave and Kate have history – embarrassing, complicated history.

But the Ministry of Defence have just asked KoD Associates to oversee the closing of an almost-forgotten naval base. It’s the company’s biggest contract yet, and a good performance could mean Kate can finally buy Gareth out.

However, nothing is ever straightforward. Tracey views work as a chance to have fun. Kelvin’s virtual life is far more exciting than his real one. And Captain Norris and his crew not only want to stay employed, they’re also keeping a secret. A rather large grey secret.

When Kate misses a key meeting she feels the whole process slipping out of her hands. Even an unexpected upturn in her personal life can’t compensate for the worry that things are about to go horribly wrong …

Join the team who first appeared in Kate vs the Dirtboffins as they become reluctant and unwelcome guests on a tiny island, battle local wildlife and tackle the Royal Navy in another madcap adventure.

*

So, dear reader, you will now be champing at the bit to crack open our latest work. Well, here is the timetable:

8th November – Chapter 1 on-line

15th November – Chapter 2 on-line

22nd November – Chapter 3 on-line and book available to buy from Amazon

29th November – Book reaches the top of all sales charts and we are the toast of the literary world. (I might have made this one up, it’s not actually on the plan)

Along the way we’ll be showing you the new cover and talking to bloggers to sort out some reviews. In the meantime, you lot start saving your pennies and clearing your calendars, you have reading to do!

 

Leave a comment

Filed under Phil, Writing

Let’s talk about cake…

Phil: Regular readers will have noticed that team NolanParker enjoy many meetings powered by slices of cake. Since it is National Cake Week, I think we really need to look into this further.

Anyone who looks at me will know that I’m not averse to a slice of cake. However, I didn’t get serious about this until I met the Nolan.

Up to this point, cake munching was a strictly amateur task. Once we teamed up though, and especially once we started this blog, cake eating became more serious. Every cake had to be photographed to appear on these pages.

This has spread to my blog.

Now, when I go to events, I have to include a photo of any cake consumed in reviews. Due to public demand.

This has been going on long enough that I’m now known for my views on cake. It’s got so serious that people now ask me about cake rather than the models I’m supposed to be writing about. I was even waiting for a meeting at a preserved railway a few months ago and a group of hi-vis jacket wearing people spotted me and asked, “Are you here to try the cake?”

Freinds have commented that my Facebook feed only seems to show cake and beer pictures, sometimes both at the same time. This is partly because I’m not a 12-year-old girl who spends entire evenings taking a hundred photos of myself and my friends. Nor am I the middle-aged bloke in the pub last week who spent about 15 minutes casually leaning on a wall posing for his mate to take a photo. There’s probably a story in there as to why he thought that was a good idea but I wasn’t going to ask.

Cheese on the left, chalk on the right.No, the cake is simply more interesting and more photogenic than me. Some people take pictures of cats, I take snaps of cake. I don’t even eat that much of it, but what I do, I generously share via social media. I’m sure this is what Tim Berners-Lee hoped for when he invented the web.

We’re not the only cake-powered writer either. If there is a constant among those we have met, it’s tea (not coffee) and cake. No-one bangs on about posh water and salad in the same way no-one ever has said, “Oh good, cabbage for tea.”.

To be fair, the other constant is running, but I’ve decided that I’ll leave that to Candice.

Leave a comment

Filed under Phil