Tag Archives: marketing

Let’s talk about cake…

Phil: Regular readers will have noticed that team NolanParker enjoy many meetings powered by slices of cake. Since it is National Cake Week, I think we really need to look into this further.

Anyone who looks at me will know that I’m not averse to a slice of cake. However, I didn’t get serious about this until I met the Nolan.

Up to this point, cake munching was a strictly amateur task. Once we teamed up though, and especially once we started this blog, cake eating became more serious. Every cake had to be photographed to appear on these pages.

This has spread to my blog.

Now, when I go to events, I have to include a photo of any cake consumed in reviews. Due to public demand.

This has been going on long enough that I’m now known for my views on cake. It’s got so serious that people now ask me about cake rather than the models I’m supposed to be writing about. I was even waiting for a meeting at a preserved railway a few months ago and a group of hi-vis jacket wearing people spotted me and asked, “Are you here to try the cake?”

Freinds have commented that my Facebook feed only seems to show cake and beer pictures, sometimes both at the same time. This is partly because I’m not a 12-year-old girl who spends entire evenings taking a hundred photos of myself and my friends. Nor am I the middle-aged bloke in the pub last week who spent about 15 minutes casually leaning on a wall posing for his mate to take a photo. There’s probably a story in there as to why he thought that was a good idea but I wasn’t going to ask.

Cheese on the left, chalk on the right.No, the cake is simply more interesting and more photogenic than me. Some people take pictures of cats, I take snaps of cake. I don’t even eat that much of it, but what I do, I generously share via social media. I’m sure this is what Tim Berners-Lee hoped for when he invented the web.

We’re not the only cake-powered writer either. If there is a constant among those we have met, it’s tea (not coffee) and cake. No-one bangs on about posh water and salad in the same way no-one ever has said, “Oh good, cabbage for tea.”.

To be fair, the other constant is running, but I’ve decided that I’ll leave that to Candice.

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Can we get you interested?

Candice: For the last 6 years, we’ve built up a steady following of readers on our blog. This is great, however this has not translated in to book sales so, after some advice on book marketing, we’d like to give you something to get your juices flowing.

Over the next few weeks we are going to be giving you a sample of our first book, ‘Kate vs the Dirtboffins’.  We hope you like it, and if you like then you might buy it or read it through Kindle Unlimited.

Please read and enjoy, share with your friends, post it on facebook, tweet it, do what ever you like with it.

And in return you might find something that you like.  You’ll hopefully have a laugh, and then you’ll come back to read our second book.

 

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Navigating your way to publishing success

Phil: While might be blisteringly succesful with our writing, I banked another £1.56 from sales earlier, we are both still interested in the whole publishing world. With this in mind, I attended a seminar at Stratford Lit Fest last week looking at the continuing changes in the industry. An interesting hour, which provided some welcome pointers.

  • Series sell better than 1 off novels. Readers prefer to invest in something that isn’t a one-off story.
  • Sales don’t really kick in until book 3 or 4. This seems pretty consistent – it worked for Harry Potter after all.
  • Differential pricing works. Price book 1 cheap to get people hooked and then offer the follow-ups at full price
  • Publishers are using e-books as a slush pile and picking up the best-selling ones. Traditional submissions still exist but more and more they are letting sales on-line handle some of the filtering process for them. Why read a thousand poor manuscripts when you can just cherry pick something other people already like and has a proven track record of sales?
  • The biggest trend is authors selling direct to readers. 9 out of 10 members of the Independent Publishers Group are doing this at events.
  • To sell non-fiction, try relevant special interest groups or sports bodies. They may be willing to offer grants to help pay for the work. At the least, they will offer a route to a potential audience.
  • Authors can go to the London Book Fair in April, it’s not trade only any more and there are seminars worth attending.
  • Quality matters. Do not launch without a professional edit. Likewise, get someone who knows the market to design the cover and don’t get upset if they reject your ideas on this.

Of the 40 people in the room, 1 had traditionally published and 2, including. me had self published. Only half the room seemed to be working on a book at the moment which makes me wonder why they had given up a Wednesday evening to find out about publishing.

Anyway, from this, I took that we are doing the right thing. Once Kate vs the Navy launches we are another book towards big sales. The point about the covers was well made too, long-term readers will know that we changed ours at the suggestion of our publisher to something more market-friendly. As a bonus, it’s more bloke friendly too, I’ve been reading something with an overly chick-lit cover recently and couldn’t bring myself to finish it on a train ride…

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What’s your road to publication?

Phil: It’s Stratford Literature Festival time again. Sadly, we aren’t on the bill this year, but there’s still many sessions worth tootling along for.

“My Road to Publication” featured three debut authors talking about their first books with Meg Sanders, how they came about and what happened next. Ironically, thanks to refurbishment of the local library forcing this to decamp to the arts venue, the session took place in an adjacent local theatre (this is Stratford-upon-Avon, there’s a theatre on every corner daahhhling) which I’d never been in before. That made it even more interesting but I have to apologise for the lighting confusing my phone’s camera.

Anyway, the author were, from left to right, Emma Slade, Ruth Hogan and Harriet Cummings.

Ruth and Harriet were both conventional authors in that they have written fiction and writing has become their livelihood, albeit with some freelance copyrighting thrown in for Harriet.  Her novel, We all begin as strangers is inspired by happenings in her parents village. It’s actually her second book, the first absorbed a year an a half before being abandoned. The current book was written in a 3 month session where she devoted her time exclusively to the task.

Of the three, she is the only one with anything approaching formal training with a Faber Academy course. Despite claiming it didn’t provide any real technical knowledge, the course gave her the confidence to write a novel and more importantly, an agent as she had to take part in a mass pitching session. Fellow attendees form a feedback group for each other to provide help and support.

Ruth was an avid reader as a child and had always wanted to be a writer but kept finding excuses not to start, until a car accident in her 30s left her working part-time and with the time and no more excuses. Her writing method is interesting – a chapter at a time laid down in longhand with a fountain pen. This is then typed up on the computer and edited at the same time. Then the pages are printed and edited again. This contrasts with Harriet who writes the entire first draft before doing any editing. The idea for The Keeper of Lost Things possibly relates to a long forgotten, until a “What was your favourite book as a child?” question unearthed it, short story of a child who finds a teddy bear in a puddle and manages to restore it to its owner.

They say all books should start with a bit of a bang and that certainly applies to Emma’s. Her memoir starts with her being held hostage.

This is the least conventional story of all. Emma was a high-flying investment banker but when she saw a photo of her kidnapper after her release, the process of changing her life to becoming a Buddhist nun started. The book is a fund-raiser for her charity Opening Your Heart to Bhutan. written as a respite from her work towards becoming a nun, including creating several thousand hok mandana’s, unlike the others, this is very much a one-off. Buddhism teaches you to either be working for the community or be in retreat from it. Eventually she plans to go into full retreat, but at the moment it’s time to raise funds for a minibus.

All this is of course at odds with one of the first things all three were instructed to do by their publishers – get on social media. Ruth picked on Twitter and Instagram. Harriet is on Twitter too as is Emma. In the modern world, the author can’t sit back and do nothing between manuscripts – writing is just a small part of the job!

 

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How general elections happen

Downing Street
The scene. Downing Street. The Prime Ministers office.

A telephone rings.

“Hello. Theresa May here.”

“Mornin’ Tezza. ”

“Errr, good morning. Sorry, who is calling?”

“It’s me Tezza. Candice. You don’t know me, but I have a bit of a proposition for you.”

“A proposition? Is it about Brexit? I’m a bit busy at the moment.

“Brexit? Naaaah. This is much more serious.”

“More serious than Brexit? Not Trump? What’s he done now?”

“Don’t be daft. It’s about a book, and that idiot probably hasn’t read any.”

“Well, I errrr.”

“Basically Tezza. I’ve got a book to sell and it would help me enormously if you could do one of those general election things.”

“Sorry. You want me to call a general election to help you sell a book?”

“That’s about the size of it. Don’t worry, there’s a bit of wedge in it for you.

“I’m sorry, I don’t see how that would help. Surely everyone will be too busy reading our election pamflets to bother with fiction?”

“I don’t think so. Besides, if we are talking about fiction and political pamflets…”

“Very funny. I still don’t see how an election helps.”

“Let’s just say that when your book came about ‘cos that muppet Gove sacked the greatest writers wot England has ever produced after an election, then the medja are much more interested in our story, especially when the alternative is some numpty in a suit banging on about policies an’ stuff.”

“Ahh. Good thinking.”

“I knew you’d see sense. Shall we say a score?”

“A score? I’m afraid young lady, and I’m assuming that despite sounding like an effeminate Danny Dyer, you are a young lady, I’d want at least a monkey.”

“Ooo you callin’ and effeminate Danny Dyer? Listen lady, you might hold your little finger up when drinking a cup of the old rosie but I know what’s what. A pony at most.”

“A pony? In cash.”

“Cash. No questions asked.”

“Oh go on then. It’s better than having to look at Corbyn every Wednesday anyway.”

“Good Gell. You know it makes sense.”

*

And that, ladies and gentlemen is why the UK is having a snap general election. It’s all part of our plans for world domination.

Please note: None of the characters in this scene are related to real people. Any resemblance is purely coincidental. I have to say that or Candice will kill me.

 

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Letting the book fly brings success

bookwithwingsPhil: Last week I gained a new Twitter follower. Pleasant enough, but there was a surprise attached.

My new friends last tweet was: “A very funny read: an horticulture agency, including plant pathology and redundancies!” along with a link to our book on Amazon.

I recognised the name as one of the scientists I’d worked with over 16 years ago in my days on the veg research IT helpdesk. Joana wasn’t one of our regular visitors (the one you remember with a shudder) so how had she found our book?

It turns out that it was all down to Leamington Spa railway station.

Platform 3 is home to a bookcase in the waiting room. People leave books and collect others, all free of charge. A few weeks ago, I’d dropped off a copy of Kate vs the Dirtboffins, complete with new cover in there.  When I checked a couple of weeks later, it had gone and I wondered if the person who’d got it was enjoying the read.

It seems she was.

Not only that, but she passed it on to her friend Joana who suspected that HRI where she works and HRA in the book might be related!

The book has continued on its journey and a signed copy has been bought and dispatched. Giving away copies of your book pays off it seems. Best of all, I keep hearing, “We can’t wait to see what happens next.”

So Nolan, we better finish book 2!

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Nearly ready for Books Showoff tonight!

talkcheckingPhil: Last Friday was the final meeting ahead of our appearance tonight at Books Showoff tonight.

Sitting down in an artisan bakery, Candice started to tell me about potty training, so I quickly changed the subject to the slides prepared for the evening entertainment. As anyone who has friends with small children knows, the obsess about the topic and there are some things that can put you right off your hot chocolate.

All words have been expunged from the slides. It was just left to sort out what we are going to say. The audience needs entertaining, not just a selection of pictures to look at.

Doing a two-hander talk is a bit of a challenge. We don’t want to talk over each other, but there must be banter. That’s easy when you are sitting opposite each other and stuffing some delicious sandwiches and cake in your gob. I’ll shut up when I’m eating for a start, but you can’t rely on that on stage.

So, we have a sort of script. Not a strict one as that would be rubbish, but an idea what we’ll be filling our alloted 9 minutes with.

Now, if you excuse me, I need to write a rant to accompany a certain photo. Come along to see if I manage it.

Books Showoff, London 28th Sept at 7pm

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