Tag Archives: Publicity

Navigating your way to publishing success

Phil: While might be blisteringly succesful with our writing, I banked another £1.56 from sales earlier, we are both still interested in the whole publishing world. With this in mind, I attended a seminar at Stratford Lit Fest last week looking at the continuing changes in the industry. An interesting hour, which provided some welcome pointers.

  • Series sell better than 1 off novels. Readers prefer to invest in something that isn’t a one-off story.
  • Sales don’t really kick in until book 3 or 4. This seems pretty consistent – it worked for Harry Potter after all.
  • Differential pricing works. Price book 1 cheap to get people hooked and then offer the follow-ups at full price
  • Publishers are using e-books as a slush pile and picking up the best-selling ones. Traditional submissions still exist but more and more they are letting sales on-line handle some of the filtering process for them. Why read a thousand poor manuscripts when you can just cherry pick something other people already like and has a proven track record of sales?
  • The biggest trend is authors selling direct to readers. 9 out of 10 members of the Independent Publishers Group are doing this at events.
  • To sell non-fiction, try relevant special interest groups or sports bodies. They may be willing to offer grants to help pay for the work. At the least, they will offer a route to a potential audience.
  • Authors can go to the London Book Fair in April, it’s not trade only any more and there are seminars worth attending.
  • Quality matters. Do not launch without a professional edit. Likewise, get someone who knows the market to design the cover and don’t get upset if they reject your ideas on this.

Of the 40 people in the room, 1 had traditionally published and 2, including. me had self published. Only half the room seemed to be working on a book at the moment which makes me wonder why they had given up a Wednesday evening to find out about publishing.

Anyway, from this, I took that we are doing the right thing. Once Kate vs the Navy launches we are another book towards big sales. The point about the covers was well made too, long-term readers will know that we changed ours at the suggestion of our publisher to something more market-friendly. As a bonus, it’s more bloke friendly too, I’ve been reading something with an overly chick-lit cover recently and couldn’t bring myself to finish it on a train ride…

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That was 2016 that was…

Phil: Today is the one post of the year when I can legitimately look backward. The news telly people have been doing it for a couple of weeks to save themselves the bother of going in to work so it’s fashionable.

Anyway, for team Nolanparker, 2016 has been a very important year. For a start, we published The Book in paperback:

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If you haven’t bought a copy, please do so from the links on the left of this page. It’s not just me who thinks this is a good idea, the reviews for the electronic version are really good. We’ve plenty of other people who have read it and say the same. Even my mum likes it although she doesn’t think much of Tracey…

With the book out, we’ve been on the road doing our thang in front of real audiences. First there was Stratford Literary festival:

Strat Lit Fest 2016 - 1

A “proper” festival appearance means we are “proper” writers. Even JK Rowling wouldn’t have enjoyed better cake in the festival green room. Perhaps her audience might have been bigger, but those who came, enjoyed us a lot.

After this, we gigged in London, where the Queen lives:

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Thanks to Steve and Kim for sorting this out for us. I think our brand of storytelling mixed with pantomime shouting at pictures of Michael Gove went down very well with the metropolitan audience. And Candice got to wear a shiny top and nice shoes.

Best of all though, we have readers. A few promotional events in the year mean we know over 100 people have a copy of the story in their hands or on their Kindles. Getting our words out there is what it is all about. And every time someone tells us they liked them, we are full of smiles.

So, what about 2017? I’ll talk about that next week.

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I bet JK Rowling doesn’t buy her own books…

amazonpackPhil: A few days, the postman delivered an exciting parcel to chez Parker. Inside was a rather excellent book ordered two days before.

The same day, my mother was dispatched to Waterstones to pick up a copy ordered a couple of weeks earlier.

“Why are you buying copies of your own book?” I hear you cry. “Is this an attempt to force it into the best seller charts?”

Not a bit of it. That would be cheating, underhand and also far too expensive.

No, all I wanted to do was make sure that the process of ordering physical copies actually worked. That and try to push the book into Amazon’s “People who bought this, also bought this…” section.

Anyway – buying from Amazon or Waterstones works. So what’s stopping you?

P.S. Signed copies also available. E-mail me.

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Showing off our book

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Phil: We came, we drank cocktails and we told our story in front of a crowd.

Yesterday evening at Books Showoff was great fun. In the bunker underneath Tottenham Court Road Waterstones, we were the last act on stage (we’ll be calling that the Headline Act as it makes us seem more important) and wowed the audience.

There was much booing and hissing at pictures of Michael Gove. We went off piste from the planned words to accompany the slides a bit, but it didn’t matter. Someone suddenly found she really owned the microphone when she got hold of it, something to do with the fancy shoes bought for the occasion I suspect.

Great fun. Sadly we had to run for the tube straight afterwards but if you saw us and enjoyed our stuff then please buy a copy of da book. Link on the left or drop me an e-mail and for £7.99, I’ll send you a signed copy.

Thanks to Steve X for putting this on. Keep an eye on the web page if you are within striking distance of London. A fiver well spent for a great fun evening.

stevex

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Nearly ready for Books Showoff tonight!

talkcheckingPhil: Last Friday was the final meeting ahead of our appearance tonight at Books Showoff tonight.

Sitting down in an artisan bakery, Candice started to tell me about potty training, so I quickly changed the subject to the slides prepared for the evening entertainment. As anyone who has friends with small children knows, the obsess about the topic and there are some things that can put you right off your hot chocolate.

All words have been expunged from the slides. It was just left to sort out what we are going to say. The audience needs entertaining, not just a selection of pictures to look at.

Doing a two-hander talk is a bit of a challenge. We don’t want to talk over each other, but there must be banter. That’s easy when you are sitting opposite each other and stuffing some delicious sandwiches and cake in your gob. I’ll shut up when I’m eating for a start, but you can’t rely on that on stage.

So, we have a sort of script. Not a strict one as that would be rubbish, but an idea what we’ll be filling our alloted 9 minutes with.

Now, if you excuse me, I need to write a rant to accompany a certain photo. Come along to see if I manage it.

Books Showoff, London 28th Sept at 7pm

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Books Show Off – 28th September

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Phil: Team NolanParker are on the road again. This time you can catch us at the Tottenham Court branch of Waterstones at the Book Show Off event.

We’ll be amusing everyone with tales of how we came to be great authors and then drinking cocktails. There will be book signings too.

Should be a good night. Get your tickets here.

The event is run by the Science Showoff team, who have a YouTube channel with both science and books.

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Why are you giving away your book?

Candice: I’ve been taking a good, hard look at book selling in the modern age. It seems to me there are two routes to success:

Be a celebrity. Phil hates this but you can’t deny that a famous name on the cover sells copies. Sadly, I didn’t end up writing with Joey Essex so that’s not going to work.

Create some word-of-mouth. Get people talking about your book and hopefully sales will grow by recommendation.

So, I have decided that we need to concentrate on reviews, not sales.

This sounds stupid. After all, we ought to be trying to sell books shouldn’t we? At this stage, I don’t think so. What I want to do is establish us as authors whose work people like. If we can get them hooked on our first book, selling the second one should be a lot easier.

So, we’ve decided to give the electronic copy away on 3 summer Sundays. We’ll plug it on various social media outlets, including our new Facebook page. There’s even a video of us waving the new look book around on there and Phil is fiddling with his camera to make some funny photos up.

What we need out of all this is a selection of reviews. We’ve got some good one so far now people are being bullied or bribed to do more than just read it. Even this is helping as people at work are now reading it on the recommendation of others!

Hopefully, once we’ve collected a healthy number, somewhere between 25 and 50 seems to be the target, sales will start to grow.

In the meantime, all the good feedback has encouraged us to get back to Book 2, so watch out for us holed up in a library any day soon.

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