Tag Archives: publishing

Pitch battle

Writing West MidlandsPhil: We’ve mentioned in the past that one of the trickiest stages in getting a book out there is working out how to pitch it. We know what’s on the pages and reducing this down so it can be explained in the duration of an elevator journey has always proved impossible.

We’re not alone. Nearly everyone who has completed a novel feels the same way. Which bits do you leave out?

Luckily, Writing West Midlands runs a day-long course to help. We both paid up and went along – two heads are better than one after all.

The 14 attendees first had to talk to someone else for two minutes about themselves. Not easy, but I managed it without boring my victim to death. Then we had to do it again. At this stage, the rules said no mentioning your writing.

Then we moved on to proper pitching. Pair up (Candice and I were deliberately and sensibly kept in separate groups) and explain your novel in 2 minutes. Repeat another 3 times to different people.

The repetition is important. Each time you find yourself modifying your pitch to pack more in, or to keep it under the time limit. Doing this several times in quick succession sharpens you up.

After lunch and a pep talk from the tutor, we were back at it again. This time there were another 7 attempts.

I felt I was getting better at this each time. My best effort was 1:53 and that seemed to be pretty good. I’d managed to get the start of the pitch down pretty tightly I thought and as I went around the room, the second half where I tried to include more details of our characters exploits was coming together.

Finally, it was time to pitch to the room. Speaking to the entire group was more of a challenge to most and pitches I’d heard earlier got a bit less focussed when faced with a crowd and no time limit. One thing became apparent as we went through this process, most people were writing literary fiction, not our commercial stuff. I guess that’s no surprise, Arts (with a capital A) organisations like “serious” material. There doesn’t seem to be anyone supporting those who just want to write fun stuff. Maybe there should be.

My effort seemed OK to me, but then Candice had a go and dropped the listener straight into the middle of our first scene. I didn’t feel so clever after that…

It was interesting that our efforts were more performance than a straight pitch. We were selling the book rather than just trying to distil the contents into 350 words. That might be something to do with our backgrounds and past experiences, or just that we are a bit more flamboyant than most. It’s possibly down to the type of book we are selling too. I don’t feel the need to take anyone through the wringer on my pages. That’s not to say you shouldn’t, a couple of the books sounded really interesting but not a light read, it’s just not our style. The tutor also suggested that our book was very filmic in style – something others have said to us. Perhaps we should be pitching a screenplay, but where do you start with that?

Anyway, as far as our pitches go, do we have the right approach? Apparently not quite but we got some pointers at the end and a few things to go and think about, but that’s why you go along to these events.

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Spreading the word

Image result for story telling

Candice: A few years ago Phil and I had the chance to speak at Stratford Literary Festival.  To be honest I can’t believe it was 2016!  Since then a lot of discussion has been had about marketing the book and getting the word out there, but let’s be honest we’ve not been that great at it.   It’s one of our biggest downfalls, we just enjoy the writing too much.  I have a plan for that – but that’s for another blog post.

But, we have found a new group to talk too.  Phil had spotted a newish cafe in Leamington Spa, The Temperance. and we’ve had a few successful meets there, as well as Phil attending an event a few weeks ago we has sent us off on another route.

So this Thursday we are off to talk Book to a group of fellow enthusiasts at a Storytelling event.  We have done this one other time before, down in London, and got a good response.  One of the things about Phil and I is that we write like we talk, so the quips in the book are also the way we present, which has been independently verified as funny!

However, I’m more off the cuff and Phil is more formal, so I’m sat in front of a script that Phil has written.  I have to say I hate scripts, I feel obliged to be word perfect which makes me more nervous than actually just riffing it.  I think we’ve had powerpoint slides and cue cards before.  So between the two of us this afternoon we are going to plan a talk that is funny and gets across why you should read the book, but set up in a way that we are both comfortable with.  Looking at previous posts that might be harder than you think!

So, if you fancy a night out and meeting Phil and I then we will be in The Temperance on the 21st February from 8pm. It’s free so come and enjoy some reading and good wine.

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Flogging books

Phil: You’d think with 15 best-selling novels under your belt, when your next book appears on the shelves, you’d be able to sit back and take a bit of a break. After all, success breeds success, doesn’t it? 3 million readers will be waiting for something new and will run out to snap up a copy.

It seems not, or at least if you follow Adelle Parks Twitter or Instagram accounts it doesn’t.

The arrival of I Invited Her In has seen a rush of promotional activity. There are appearances at shops up and down the country for a start, with an awful lot of book signing. Several radio interviews in a day last week, a blog tour, an interview for Hello and even a short story in a Sunday supplement magazine. In addition, there are poster campaigns at railway stations.

It all goes to show just how much marketing work is required to flog books. Considering this is from a well-known author with an established track record it makes me wonder if this is a chicken and egg situation. Finding a budget to promote a successful author is easy as the bean counters are confident of a return. This is a crowded market and resources need to be targeted carefully.

It makes you realise just how much extra effort it takes to launch new authors. If no-one has heard of you, how do you change that? It’s not like radio stations are queuing up to chat with new writers, selling a chat with someone the audience have heard of is far less likely to lead to anyone switching off. Social media matters and for that, you have to rely on having a marketable writer who can promote themselves. Mind you, since the main requirements are an imagination, it’s probably an area where an author has the advantage!

And if from this you think I’m a bit jealous – too right. Running around the country plugging our books? Team NolanParker would be well up for that. But then having legions of fans telling you how wonderful your latest story is, is all part of the writing dream. We’re not the sort of shrinking violets who just want to hand down our work from an ivory tower!

Still, having a goal makes us want to work harder. Now, I better go and write some more for book 3…

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What does a being a writer actually mean?

Phil: A few weekends ago, Candice and I attended the Writing West Midlands  National Writers Conference – get us going big-time!

There’s lots to blog about, but the event started with a keynote speech from Illustrator Shoo Raynor which tied in very nicely to the first session I was booked to take part in – Sustaining a Creative Career.

I kid myself that writing about trains and editing a modelmaking magazine means my “career” (this makes it sound like I planned it and didn’t just luck out) can be described as creative. I guess that is because you can’t really call it “useful” in the same way doctors, policemen, firemen, farmers, workers making Tunnocks teacakes etc. are.

As writers, or at least aspiring writers, the challenge is to earn enough money by your trade to survive. Years ago, you’d do this by sending your latest manuscript to your publisher and they would send back a big pile of cash. Sadly, as Shoo explained in his speech, since the demise of the net book agreement, this doesn’t really work. You might get some money, but by the time everyone else has taken their cut, you’ll be reduced to the own brand beans aisle of Tesco for tea.

No, the modern author, or creative, has to have a number of strings to their bow.

Those taking the session I attended wrote, taught, mentored, ran sessions for other writers and any number of related jobs to make ends meet. This isn’t seen as such a bad thing – it provides a variety of experiences which can build the writers experience, feeding back into the work. If you reside in an ivory tower, can you write anything other than how it feels to be in splendid isolation? Rapunzel has been written and it pretty much covers all the tower-based hero genre.

Shoo is the sort of proper, published writer that we all aspire to be, but his output goes beyond traditionally published books into self-publishing and using YouTube tutorials to provide another income stream. It’s fascinating stuff, and I strongly suggest that you sit back and enjoy his half-hour long speech.  Ignore the slightly odd camera viewpoint, but remember that he recorded and posted this on-line himself. Another of those tasks that writers have to find time to become skilled in.

Turns out, being a writer isn’t just about writing.

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Kindle or weight-lifting? The perils of author ego.

Phil: On my reading pile at the moment are Still Me by Jojo Moyes and Make a Killing on Kindle by a shouty American.

Both are good reads and neither has accompanied me on a train, my favourite place to read. Why not?

Because both are stupidly heavy. 1.7kg in total.

Now, I love a proper book as opposed to an e-reader, but looking at these things makes me wonder if I need to change my mind. In electronic form, these would be lighter than a feather. I’d be able to take them anywhere. Reading could be enjoyed wherever I have a few minutes.

Instead, the Kindle book has been sitting around since Candice gave it to me at Christmas. I’m up to chapter 8. It’s not that it’s bad (a bit shouty perhaps) but A4 sized and weighing as much as a large cat, I’m just not willing to lug the thing around.

Still Me was read in 4 chunks at home – the story is engaging enough to make me want to charge through it, but I’d still have rather read it on the train. I’ve passed the book on to the Nolan having warned her to bring a big bag. It’s a good job she’s a bit of a gym bunny.

Why are these things so massive?

The American I understand. It’s all bigger and better from him.

The novel? Publishers or authors ego. “Look at me”, the book shouts from the shelf in the supermarket, “I’m a really luxurious product.” In this day and age, there’s no need for hardbacks. The words would be the same in paper covers. I’m assuming it’s a combination of prestige and I suspect, profitability driving this.

Publisher – please think of your readers! I can’t be the only one put off reading because of the weight of the book, can I?

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Selling books and meeting readers with Pauline Hazelwood

Phil: Last week, Pauline Hazelewood of Saddletank books told us how she goes about writing train-based children’s stories. This time, she moves on to the exciting (for prospective authors) task of selling books and meeting authors. As I said, Pauline has been a memorable presence at a number of exhibitions I’ve attended and gets out and about to meet her readers in a way many authors need to consider if they want to sell copies.

I’ve met you at several railway events, and you list more on your website. How many do you attend and what sort of events do you attend each year?

I thought I’d try to do one a month. I need to see people and find out what they think of the books, but I am a bit swamped with the other work that I do. I like meeting the enthusiasts that go along to the railway events. You meet genuine, kind, interesting people, often very knowledgeable.  I do a few model railway events, some steam fairs and of course my annual trip to Bala Lake Railway, where it all started with the book on Alice.

The kids are very cute and entertaining. It’s a lot of fun with the props that I take along. My model railway and soft sculpture steam engine entertain and draw people in. I often pretend that the model engine is voice activated. The kids will shout ‘GO!”, and ‘STOP’ to the engine while I work the controls out of sight. Sometimes a deluded adult will believe  it too, which is a hilarious.!

This is a lot of effort. Do the sales at an event justify the travel, or are there more reasons to get out there?

I don’t generally travel that far or that often, but this book business has introduced me to some fantastic people and places. Actually on reflection the research part is definitely growing and becoming more exciting.  the sales events are a different thing.

I’ve done quite a few art shows and the camaraderie is part of the fun. You always feel that the circus is back in town. The steam fairs draw a fantastic relaxed bunch of enthusiasts that aren’t  so commercial and are so knowledgeable about history and mechanical engineering. And there’s often a beer tent and music, crafts and so on. I love it. It’s fascinating.

Feedback and meeting the public is great too. I sometimes wonder if it’s worthwhile carrying on with the books and what have I got myself into, but the positive feedback from total strangers amazes me and encourages me to  do more. People actually enjoy reading them to their children, just as I’d hoped. Some kids know the words by heart from some of the books. I re-read one that I was sending out the other day to sort of remind myself what it was like and I liked it.

You’ve built a strong brand with products beyond the books and this extends to your costume on the stand. Was all this planned or did it evolve? Where did the hat come from?

I love dressing up! I think that when I put on an outfit the show is on. You need to stand out a bit from the people buying. I like that steam punk look. Bowler hats are so cute. You know the ladies of Bolivia wear them because the British Railway workers went there to set up the railway. They must have swapped a few favours to get their hands on them. Nowadays they’re actually made in Bolivia.

I’m glad that you think it’s a strong brand. Perhaps that’s just because it’s only me working on it and I  just do what I like all the time. I have some very lucky breaks. The very smart expensive stand that I now use I found in a skip! I can’t believe my luck with that. The display company near my studio was filling a skip with loads of brand new display stuff. I can’t bear to see things not being recycled so I and another mad lady kept climbing in and we filled the boots our cars with all sorts of new things.

This links up with the products in a way, as I’m keen to get everything that I sell, made in Britain. The books, magnets, bags, etc are all made here and there will soon be an eco friendly, british made, non plastic, wonderful little toy engine on sale too!

How important do you feel it is for authors to go out and meet readers?

I suppose it depends on the individual, but I love it. It’s great to meet all the children. I run occasional art classes for kids, it’s good to show them the roughs of the books, so that they can see how a book is developed. and it’s fun chatting with people. I want girls to see that the railways aren’t just for boys, that mechanical engineering is an option and that painting and drawing engines is fun for anyone to do.

I’m  also learning Welsh because I go to Wales each year. I love learning languages and you can download podcasts of Welsh from the ‘say something in Welsh’ website. I already speak Spanish ( my mother is Gibraltarian), and some French, so I enjoy practising with people who can speak those languages.

When I do art demos for  art societies, it’s a performance. I paint a picture and tell funny stories at the same time . I like making people laugh and I like sharing skills and tips, passing on ideas, so it’s very much the same thing.

Thanks for taking the time to answer our questions. Don’t forget, you can find Pauline’s books here.

 

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Piling on the Christmas pressure

Phil: So there we are, sitting in a cafe awaiting the delivery of drinks and cake, and La Nolan passes me a Christmas card. I open it up and along with the exhortation to have a merry festive period, is the message above.

Seriously?

I mean, we’ve only just finished Book 2. Can we really be releasing book 3 in 12 months time?

Worse was to come. We exchanged gifts. Normally this is a low key business but this time she insisted that I open this, “Because I want to see your face.”.

I did as I was told and found a copy of the book Make a Killing on Kindle.

Ahah! I realise that as the techie half of the team, it’s going to be my job to make sure our books are found by as many people as possible.

But there was more to come, I opened the cover and found:

It seems someone has serious ambitions and loves Only Fools and Horses.

Somehow, I suspect I’m the Rodders in this partnership. I’ll be getting a 3-wheel van. Candice will be behind the wheels of the Capri Ghia!

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