We all like to read but when you are in the hustle and bustle of the normal day-to-day I hardly ever see people reading books (or kindles). The only time I did use to was when I got the train to work but now I drive I don’t see that. Perhaps, in a lunch break I might see some one in the coffee shop with a book, though it seems more likely for them to be reading a paper as it’s about eating, reading and then getting back to work, rather than relaxing.
Our hotel had a pool on the top of the building. Sorrento is a bay surrounded by hills and the hotels are all built into the hillside, so they go up (and up and up). Our pool was on the 8th floor, next to another hotel whose rooms were at the same height, so we could see right into their balconies. There am I one day, relaxing on a sun lounger, reading some other holiday tosh and I can see the people on the balcony next door. In the hand of the reader is a greeny grey book I recognise – Inferno. On the next balcony down is another lady relaxing on a lounger, also reading some thing. This makes me think, so I look round the pool area and everyone has their nose in something. The choice varies from Chick Lit to the other half’s reading topic of Ron Atkinson’s biography.
In our room in the hotel, there are stack of books to choose from all left by previous guests I assume, and there are also ones dotted around the reception and bar area. In fact, there are books everywhere.
At the airport, while we had two hours to kill before our flight, I again looked around at the people reading. We had another copy of Inferno on the go, alongside more Chick-Lit and Kindles (that’s frustrating as I can’t see what they are reading!)
I’d love to know how much these people read when they are at home? I suspect some, not at all. I certainly know that is true of my husband who only reads the Sunday Times. From a book publishing point of view I think its very interesting, as I’d love to know where these people bought their books. I suspect that the market for purchases in the airport is massive as people forget all about books until they are about to get on their flight.
If this is the case, we need to create a holiday friendly piece of literature (which I think we have) than is well marketed at the airport.
But I also think it’s a shame, as people are missing out on the relaxation that comes from reading.
This time of year especially I love to come home from work and then go and sit in the back garden catching the last rays with my book. In fact, we hardly watch any TV in the summer as we are often found in the conservatory reading and catching up. But, I suspect most people only do this on holiday and miss out on the great opportunity to disappear into a book after a stressful day at work.