Phil: So there I am listening to Dermot O’Leary on Radio 2 last weekend and he’s interviewing Rick Astley about his return to prominence and No.1 album. Suddenly Astley says something profound:
“It’s never been easier to make music that gets ignored.”
By jove, I think he’s got it!
It’s true. Anyone can cut a track (I know all da modern lingo daddy-o) sitting in their bedroom fiddling with a computer. They can even knock together a video and release it to the world on YouTube.
And the world probably won’t even notice.
The same thing is happening in publishing. Whereas writing used to be the preserve of a select band of people, monks mainly, now any numpty can string together some words and stick them up on Amazon for the world to buy.
The trick is to MAKE the world beat a path to your door, or at least the webpage selling your book.
So the skill is no longer making the product, it’s selling it. Marketing people are the new kings. Nolan is going to be insufferable now I’ve worked that out…
Candice: No, this is not a reference to Fifty Shades of Grey (I am not going to see the film even though Phil seems to think I should) but an unashamed plug for a project that I worked on.
Last year I was working for the Farm Safety Foundation (aka Yellow Wellies) encouraging people to be safer when they farm. Being a highly dangerous profession (just check out the HSE stats) I thought this was a worth while cause.
One of my projects was to find a way to connect with the younger audience – and between us on the team we came up with re-recording a song that struck a chord with the farming community, ‘I’ve got a brand new combine harvester’ by The Wurzels.
Well with some negotiating and an trip to their recording studio, we came up with a new version. In fact I had a lovely day hanging out with the lads making their part of the video (and being invited to get ‘scrumpied up’ with them!) I then left for pastures new and hoped my little project would come to fruition. And this week it did.
So you can see the new version ‘Farm Safety is the Key’ on You Tube. So if you know anyone who works in a dangerous job, farming or otherwise, send them this funny video and let them think a bit more next time they want to cut corners. And if you watch it to the end you might just see my name in the credits.
Filed under Candice, Writing